BUSINESS MODEL STRENGTH INDEX
The Science Behind Profitable Growth
How many net new customers did you created in the last 12 months? (Don't count # of sales made, but the # of new customers generated LESS customers lost)
Sales & Marketing Expenses
How much did you spend on marketing-related activities during the last 12 months?
How much did you spent on sales -related activities during the last 12 months?
Average Revenue Per Customer Lifetime
What is the total revenue that you collect from your average customer over the lifetime of being your customer? (Take into account average ticket as well as average # of transactions lifetime)
Revenues and Costs
What was your total revenue for the last 12 months?
What was your total variable costs for the last 12 months? (Variable Costs = Cost of Goods Sold, Direct Labor, Sales Commissions, etc.)
How many "referrals" do you gain from each customer over the lifetime of being your customer? (# of client referrals you close business with on average from each customer over lifetime of being your customer)
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