What's Driving Your 2024 Growth?

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Where do you see your biggest opportunities for the year ahead?

Where do you see opportunity for growth for the year ahead?

Little to no opportunity for us

Some opportunity

Significant opportunity

Adding/building on dry eye services and/or aesthetics

Adding/building on myopia management

Adding more medical services (AMD, glaucoma, etc.)

Cross-training staff (scribes, techs, opticians)

Adding OD hours

Adding staff hours

Higher-end product sales

Social media/website marketing

Purchasing/partnering/opening practice

Selling my practice

Remodeling

Vision therapy

Other

Little to no opportunity for us

Some opportunity

Significant opportunity

Adding/building on dry eye services and/or aesthetics

Adding/building on myopia management

Adding more medical services (AMD, glaucoma, etc.)

Cross-training staff (scribes, techs, opticians)

Adding OD hours

Adding staff hours

Higher-end product sales

Social media/website marketing

Purchasing/partnering/opening practice

Selling my practice

Remodeling

Vision therapy

Other

Clear selection

I work

for myself (owner/partner)

as an employee

Both or more than one professional role

Other:

Clear selection

Do you feel you have the resources/team to achieve your growth goals?

Yes

Maybe

Clear selection

I am

an OD, female

an OD, male

an OD, nonbinary

not an OD, female

not an OD, male

not an OD, nonbinary

Clear selection

If you have any comments you'd like to share for your 2024 plans, please feel free. This system will not identify you.

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