Creative Brief
For us to give you the product you need to achieve your business goals, we need to learn more about your business, what results you want to achieve, your brand personality and all the other important elements.

Don't worry, we'll guide you through the process. Just answer these questions as accurately as you can and provide us as much detail as you can. If you feel like this is too much of a task, feel free to leave us an email with your availability for a phone call and we'll create the brief for you over the phone.
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Email *
Brand Statement
Project Background
Please describe the scope of the project
Target Audience
Please describe demographics, geography, behaviours, lifestyle, buying patterns, economic status.
Objectives and Goals
Describe what you want to achieve. Be specific as you can. Example: Create a trend from young people aged 20-30 wearing our products and showing how sophisticated and glamorous girls can be. Then, boosting sales from girls who like to go on expensive and formal parties.
Benefit Support
Describe your product, service or business and what benefits it gives to your consumers.
Give us an idea of the hierarchy of your competitors. This means, 1 competitor you think is below you but has the potential to rise above you; 1 competitor you think is on the same stage as you; 1 competitor who is way ahead of you and you aspire to reach.
Brand Personality
Describe the lifestyle of your brand. What is the personality of your brand? What values, aspirations, opinions, interests, attitudes that your brand embodies? What voice is your brand speaking?
Advertising Channel *
Advertising Medium *
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