2020 Global REINVENTION Survey

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Thank you SO much for taking the time and sharing your experiences with reinvention. This research effort aims to understand better how organizations are 𝙖𝙙𝙖𝙥𝙩𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙙 𝙚𝙢𝙗𝙧𝙖𝙘𝙞𝙣𝙜 𝙘𝙝𝙖𝙣𝙜𝙚 𝙗𝙮 𝙧𝙚𝙞𝙣𝙫𝙚𝙣𝙩𝙞𝙣𝙜 their processes, products, competencies, ways of working, business models, and more - and how often they need to do so to survive and thrive.

For the purpose of this research, we use the following definition of reinvention: re-imaging and re-making something so that it manifests new and improved attributes, qualities, and results.

Completing this survey should take you no more than 5 minutes.

If you work in a consulting/coaching/training business and/or are a solopreneur/freelancer/independent expert, please, answer the questions as it applies to your own business - and not your customers.

QUESTION 1: Research shows that the nature of company reinvention varies significantly - from small 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 change (for example, improving an existing process) to 𝗿𝗮𝗱𝗶𝗰𝗮𝗹 transformations (for example, moving to another industry or changing the business model entirely). What kind of reinvention did you experience 𝗺𝗼𝘀𝘁 in the past 3 years? *

Incremental change

Radical reinvention

QUESTION 2: There is also a big difference in what organizations and their leaders focus on when reinventing - from just a 𝗽𝗮𝗿𝘁 of a system (for example, just a transmission of a car), to the entire 𝘀𝘆𝘀𝘁𝗲𝗺 (change of the entire car concept), to reinvention of an entire 𝗲𝗰𝗼-𝘀𝘆𝘀𝘁𝗲𝗺 (in the automotive example, that would include re-think of gas stations, re-do of the supplier system, etc). In the last 3 years of your professional experience, what was reinvented the 𝗺𝗼𝘀𝘁? *

Part of a system

Eco-system

QUESTION 3: Research also suggests that today on average companies need to reinvent every 𝗳𝗲𝘄 𝘆𝗲𝗮𝗿𝘀 - in comparison to most of the 20th century when it was necessary to reinvent every 30 to 40 years. This number, however, 𝘃𝗮𝗿𝗶𝗲𝘀 𝗴𝗿𝗲𝗮𝘁𝗹𝘆 𝗳𝗿𝗼𝗺 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗼 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. In your experience, how often did you need to reinvent your company/organization to survive and thrive? *

Every year or less

Every 2 years

Every 3 years

Every 4 years

Every 5 years

Every 6 years

Every 7 years

Every 8 years

Every 9 years

Every 10 years

Every 11 years or more

QUESTION 4: How would you rate the need for reinvention and renewal in your business right 𝗻𝗼𝘄? *

Not needed

Top priority, a burning need

QUESTION 5: How committed is your company to 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻? *

𝗘𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱: clear organization-wide commitment among owners, managers, and employees. Renewal and reinvention are a vital part of the strategy.

𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱: reinvention and renewal options are always considered and often initiated after consideration.

𝗦𝗼𝗺𝗲𝘄𝗵𝗮𝘁 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱: reinvention and renewal are not set as priorities but some options are considered and supported.

𝗡𝗼𝘁 𝘀𝗼 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱: reinvention and renewal options are sometimes discussed, but mostly dismissed after consideration.

𝗡𝗼𝘁 𝗮𝘁 𝗮𝗹𝗹 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱: reinvention and renewal options are rarely discussed and considered, and almost never initiated.

Other:

QUESTION 6: How 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰, deliberate, and organized are your company's reinvention efforts? *

𝗩𝗲𝗿𝘆 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰: we have a clear, transparent, and well-oiled system that assures that our company reinvents proactively and deliberately

𝗦𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰: there is a system that assures we reinvent proactively and it delivers consistent results

𝗦𝗼𝗺𝗲𝘄𝗵𝗮𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰: some reinvention efforts come from a systematic process, and some are accidental and reactive to an outside change

𝗡𝗼𝘁 𝘀𝗼 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰: reinvention efforts emerge from time to time, but there's no system or process for making it happen deliberately and pro-actively

𝗡𝗼𝘁 𝗮𝘁 𝗮𝗹𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰: reinvention is accidental and happen entirely ad-hock

Other:

QUESTION 7: How 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 is your organization in anticipating, designing, and implementing reinvention initiatives? *

𝗩𝗲𝗿𝘆 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: My organization always anticipates and effectively implements reinvention

𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: My organization is usually timely in reinvention, effectiveness is on par with other similar organizations

𝗦𝗼𝗺𝗲𝘄𝗵𝗮𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: My organization sometimes anticipates reinvention, implements it with moderate success

𝗡𝗼𝘁 𝘀𝗼 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: Reinvention is not anticipated, its design and implementation rarely have any success

𝗡𝗼𝘁 𝗮𝘁 𝗮𝗹𝗹 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: My organization is not capable of implementing reinvention or, if rarely implementation happens, it has no real effect on business

Other:

QUESTION 8: How 𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 are the 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 allocated by your company to execute necessary reinvention? *

𝗩𝗲𝗿𝘆 𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁: My company always allocates resources necessary for reinvention

𝗦𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁: Reinvention initiatives are considered and get resources, but do not have particular priority over other initiatives

𝗦𝗼𝗺𝗲𝘄𝗵𝗮𝘁 𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁: Resources for reinvention are allocated from time to time

𝗡𝗼𝘁 𝘀𝗼 𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁: Usually, not enough resources are allocated to reinvention

𝗡𝗼𝘁 𝗮𝘁 𝗮𝗹𝗹 𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁: Company doesn't consider allocating resources to reinvention

Other:

QUESTION 9: Which of the following describes your 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁? Please, check all that apply. *

Corporate

Small and medium-sized enterprise (SME)

Individual consultant/coach

Academia

Non-profit

Media

Other:

Required

QUESTION 10: Which of the following best describes the principal 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 of your organization? *

QUESTION 11: Which of the following best describes the 𝘀𝗶𝘇𝗲 of your organization? *

1-9 employees, including self-employment and solopreneurship

10-49 employees

50-249 employees

250-499 employees

500-999 employees

1,000-4,999 employees

5,000 and more employees

Other:

QUESTION 12: In what 𝗰𝗼𝘂𝗻𝘁𝗿𝘆 does your organization execute most of its activities or operations? *

QUESTION 12: What is your age? *

Under 18

18-24

25-34

35-44

45-54

55-64

65+

QUESTION 13: What is your job role? *

Entry-level specialist/Front line employee

Team Lead

Manager

Senior Manager

Expert

Vice President/Business Unit President

Partner/Owner

Volunteer

Intern

Student

Other:

QUESTION 14: What is your gender? *

Female

Male

Prefer not to say

Other:

QUESTION 15: What drivers - internal (for example, an employee-led initiative) or external (for example, the global COVID-19 crisis) - have made the most impact on your organization's reinvention efforts?

QUESTION 16: What are the greatest risks for your company's ability to survive and thrive?

QUESTION 17: What are the greatest opportunities to reinvent your organization that you see?

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