Audiences of the Future, Consortium Building Event: Performance, Monday 14th May.
Registration for this event has now closed but you can still receive all the event materials.

Please see below to register your details to receive the slides, videos and opted-in delegate information from the event, and to optionally, share yours.


In November 2017 the Government announced the £33m Audiences of the Future programme, part of the Industrial Strategy Challenge Fund. Part of this ambitious challenge is the £16m Demonstrator Programme.

The objective of this competition is to explore future global, mass market, commercial opportunities in immersive experiences and technologies through supporting a limited number of large and ambitious pre-commercial collaborations at scale. Each demonstrator will create a novel audience proposition that must reach an audience of more than 100,000 members of the public.

Bringing together globally recognised content/IP owners with the UK’s world leading production and creative technology companies, this competition aims to develop and support projects in the key creative sectors that have been identified as having mass-audience potential, with four awards anticipated across the areas of Moving Image, Sports Entertainment, Visitor Experience, and Performance.

Read more about the announcement:


This event took place at Royal Shakespeare Company, Stratford-upon-Avon on Monday 14th May.

In order to gather your details and send out the slides, videos and opted-in delegate details, please complete a short Expression of Interest (EOI) form.

You can also opt-in to share your details (not contact info) with other event delegates and those who have expressed interest in this programme, but it’s completely optional.


Four Consortium Building events supporting Audience of the Future Demonstrator Competition were run, focused on Performance, Visitor Experience, Moving Image and Sports Entertainment.

You can receive the materials from each of these events by following the links below. There’s also an option to share your details with other interested groups:

Performance Demonstrator -
Visitor Experience Demonstrator -
Moving Image Demonstrator -
Sports Entertainment Demonstrator -

If you have any queries, please drop us an email:

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