Your Brand & Marketing Gut Check
Using this "Establish Yourself" exercise, you'll gain a quick and clear sense of what's working about your branding and marketing - and what isn't! Enter your email address to ensure you receive your gut check audit in your inbox.
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Email *
What's your first name?
What's your business name - if you have a separate business name?
Describe your PRIMARY IDEAL CLIENT briefly below:
Let's Start Your Gut Check! How EFFECTIVE are your tools at booking that ideal client currently?
Using the checkboxes below,
answer how EFFECTIVE you think each element is at:

• clearly communicating your value to
• connecting with
• and booking your ideal client

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Use this exercise to objectively consider what you have that IS working, and what isn't.

You may discover that you're missing some pieces that could be helping you improve your marketing. Thankfully, this audit will result in giving you a clear list of any specific elements that have potential if you add them in the future!
My Visual Branding + Marketing Tools *
Very Effective
Somewhat Effective
Neutral / I'm Not Sure
NOT Effective
I don't have this tool yet
My Logo
My Consistent Brand Color Palette
My Consistent Brand Font Set
My Client-facing Documents
My Branded Graphics (Beyond the Logo)
My Business Cards
My Stationery
My Professional Headshot
Photography Showing the Value of my Client Experience
Video(s) That Tell My Story
Video(s) of Client Testimonials
My Written / Verbal Branding + Marketing Tools *
Very Effective
Somewhat Effective
Neutral / I'm Not Sure
NOT Effective
I don't have this tool yet
My Business Name
My Job Title (CEO, Life Coach, etc.)
My Tagline / Key Phrase
My Biography
My Business Positioning Statement
My 2-Sentence Business Description
My 30-Second Elevator Pitch
My Business Website *
Very Effective
Somewhat Effective
Neutral / I'm Not Sure
NOT Effective
I don't have this tool yet
My “About Me” or “About Us” Story
My clear “call-to-action” – the next step I want prospective clients to take (like a consultation)
My Free Optin(s)
My Services Page
My Blog Posts and Overall Blog
My Overall Website
My Email and Social Media Marketing *
Very Effective
Somewhat Effective
Neutral / I'm Not Sure
NOT Effective
I don't have this tool yet
My Email Signature
My Email Marketing Content (such as a newsletter)
The Social Media Platform(s) I’m consistently active on
My Social Media Profile and Cover Photos
My Social Media Posts
My Overall Personal LinkedIn Profile
My Overall Business Page LinkedIn Profile
My Press Coverage (Podcast Appearances, Guest Blog Posting, etc.)
My Client Experience, Offerings, and Offline Marketing *
Very Effective
Somewhat Effective
Neutral / I'm Not Sure
NOT Effective
I don't have this tool yet
My Service Offerings
My Digital Product Offerings
My Client Gifts
My Client Processes & Experience
My Online Reviews from Past Clients
Referrals from Past Clients
Relationships With Strategic Referral Partners
Overall Referrals from my Network
My In-Person Events
My In-Person Speaking Engagements
Having done this entire exercise, my Gut Check is telling me that - in general - my branding and marketing efforts to my primary ideal client are... *
Very Effective - I'm well equipped to reach my ideal client!
Somewhat Effective - I'm doing okay, but there is probably more potential
Neutral / Not Sure - Maybe some things are working, but I'm lost
NOT Effective - I need better tools to book my ideal clients!
My Overall Business Branding and Marketing Efforts
With the above in mind, Annie offers free 20-minute consultations to help you fill branding and marketing gaps / move your practice to the next level. Would you to meet with her soon?
Yes - click here to set one now!
A copy of your responses will be emailed to the address you provided.
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