Working Together to restore Traveller Confidence
What term below best describes your business
In market distribution (e.g. travel agent, travel operator or independent)
In market transport (e.g. international airline carrier, cruise operator)
In destination (South Africa) distribution (e.g. DMC, national tour operator, national travel agent, local operator)
In destination (South Africa) regional transport (e.g. national carrier, ground transportation services)
In destination (South Africa) accommodation (e.g. hotels, B&B, home/room shares, camping resorts etc)
In destination (South Africa) excursion (e.g. tourist guide, retail, excursion operators)
In destination (South Africa) experience (e.g. farm park, wine farm, boat rides)
Have you received cancellations or postponements since 1 January 2021?
Both cancellations and postponements
What percentage of your 2021 business has been cancelled since 1 January 2021?
up to 10%
up to 20%
up to 30%
up to 40%
up to 50%
up to 60%
up to 70%
up to 80%
up to 90%
up to 100%
What is your client's main reason for cancelling existing bookings?
Are you receiving any enquiries currently for 2021?
What months are your customers currently enquiring about, when are they looking at travelling to South Africa?
Next year, 2022
Those customers who are booking, what month are they booking for?
Next year, 2022
What are the key concerns about or obstacles to selling Cape Town and the Western Cape?
Our customer has heard about Variant 501Y.V2 ("SA Variant"), and is worried about contracting it when here.
Our customer is worried about the level of healthcare in South Africa.
Our customer is worried about travelling by air to South Africa
Our customer wants flexibility with bookings.
Our customers will only travel once they have had the vaccination.
Our customers will only travel once South Africa has rolled out a comprehensive vaccination programme.
What are the top five questions potential customers are asking you currently about travelling to South Africa?
How can we support you?
Digital content centre that houses updated FAQs, videos and other relevant content to questions clients are asking
Weekly digital check in (e.g. Zoom) around hot topics (for e.g. managing the negative narrative around the SA Variant)
Government and Private Sector joint holding statement for you to share with clients
Digital dashboard showing up-to-date flight frequencies into Cape Town International Airport
Digital dashboard showing traveller sentiment in key source markets
How do you prefer receiving updated information and content that you can use to help rebuild traveller confidence with your customers?
Newsletter from your association body
Social Media posts from your association body
Bi-weekly (every second week) virtual Q&A sessions
Where do you find most of the information about the virus and traveller safety you share with your customers?
I search online to find relevant information
Government websites (e.g. Western Cape Government, www.safetravels.capetown)
Association websites (e.g.
Social Media posts
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