2024 Amazon Virtual Assistant Quiz Module 05- Pay per click PPC Campaign on Amazon

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Email *

Which match type in manual campaigns is described as the "Shotgun"? *

1 point

Phrase match type

Exact match type

Dynamic Bids - Down Only

Broad match type

What is Impressions in the context of Amazon PPC? *

1 point

The number of times your ads were clicked

The amount paid for every click

The percentage of people who see your ad impressions and then click on the ads

The number of times your advertisements were displayed within the search results

What does the "Pistol" represent in the analogy used for keyword match types? *

1 point

Phrase match type

Dynamic Bids - Up and Down

Broad match type

Exact match type

How is Cost-per-Click (CPC) calculated? *

1 point

CPC = Amount Spent on Product / AdTotal Sales Generated

CPC = Number of Clicks / Impressions

CPC = Impressions / Number of Clicks

CPC = Amount Spent on Advertisement / Number of Clicks

What is the main purpose of advertising according to the provided data?

1 point

To entertain the audience

To educate consumers about a product

To promote or sell a product, service, or idea

To criticize competitors

In PPC, what is the purpose of negative targeting?

1 point

To target a specific audience

To exclude unwanted customer search terms from ad campaigns

To increase click-through rates

To maximize sales volume

What happens in Dynamic Bids - Down Only if a click is less likely to convert? *

1 point

The bid is reduced by up to 100%.

The bid is reduced by up to 50%.

The bid remains the same.

The bid is reduced by up to 75%.

Which type of ad on Amazon appears at the top of search results showcasing one product with ad copy? *

1 point

Sponsored Product

Product Display Ads

Headline/Sponsored Brands

Sponsored Feyaluronic Acid Moisturizing Creas

Which match type is recommended for a well-targeted, specific term? *

1 point

Dynamic Bids - Down Only

Broad match type

Exact match type

Phrase match type

What does "Broad match type" offer in terms of targeting flexibility? *

1 point

High targeting precision

Moderate targeting

Low targeting

No targeting

For the keyword "Purple Earmuffs," which match type is represented by the customer search term "ECU Purple Earmuffs"?

1 point

Broad match

Phrase match

Exact match

Dynamic match

Clear selection

In "Phrase Matches" for the keyword "APPLE SLICER," what type of search term is included? *

1 point

Synonyms

Exact matches

Plural forms

Irrelevant terms

What is PPC? *

1 point

Personal Product Code

Pay-per-click

Publicity Promotion Campaign

Product Placement Contract

What is the difference between a search term and a keyword in Amazon advertising?

1 point

A search term is the phrase used by the advertiser; a keyword is used by the shopper.

A keyword is the phrase used by a shopper; a search term is used by the advertiser.

Amazon matches the search term to the keyword when deciding when to show ads.

Both a and c.

Clear selection

Which type of campaign is recommended for PPC beginners due to its easy setup?

1 point

Manual Campaign

Dynamic Bids - Up and Down

Automatic Campaign

Fixed Bids

Clear selection

In Dynamic Bids - Up and Down, what placements can have a bid raised up to 100%? *

1 point

Placements on irrelevant pages

Placements at the bottom of the 1st page

Placements on product pages

Placements at the top of the 1st page

In manual campaigns, what do sellers handpick when fine-tuning their ad spending? *

1 point

Clicks

Keywords

ACOS

Impressions

What does Advertising Cost of Sales (ACOS) represent? *

1 point

The percentage of sales spent on advertising

The total sales generated

The number of clicks on an advertisement

The average cost of sales

What does ACOS stand for in Amazon advertising?

1 point

Average Cost of Sales

Advertising Cost of Sales

Amazon Campaign Optimization Score

Automated Cost of Service

Clear selection

What is the purpose of "Broad Matches" for the keyword "APPLE SLICER"?

1 point

To target specific search terms

To maximize sales volume

To exclude unwanted search terms

To attract a wide range of search terms

What is Click-Through Rate (CTR) in Amazon PPC? *

1 point

The amount paid for every click

The number of times your advertisements were displayed

The rate at which your advertisements are converted into sales

The percentage of people who see your ad impressions and then click on the ads

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