Are You on the Right Path?

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Take our marketing quiz to find out if your marketing strategy is effective or if you're lost in the maze.

Throughout the quiz, please keep track of your total points. The scoring for each answer is: Yes = 3 points, Somewhat = 2 points, No = 1 point

Once you complete the quiz, you'll receive tailored feedback based on your score.

Email *

For each question, please calculate your total points:

Do you have clear, written, and measurable business goals that your marketing efforts can help you reach?

Yes = 3 points
Somewhat = 2 points
No = 1 point
*

Yes: "Our goals are clear, written, and measurable, and we track progress towards our goals."

Somewhat: "We have goals, but they are not clear, written, measurable, and progress tracked."

No: "We do not have clear, written goals."

Do you have a clear one-liner that quickly and clearly explains your customers PROBLEM & the SOLUTION that your business provides? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “We help busy moms save time by delivering healthy, pre-cooked meals directly to their doorstep.”

Somewhat: “We provide meal services to customers.”

No: “I’m not sure how to explain it clearly in one sentence.”

Have you defined your target audience / ideal customer? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “Our ideal customers are small business owners between the ages of 30-45, struggling with their marketing and looking for affordable solutions.”

Somewhat: “We mainly target people who own businesses.”

No: “Anyone who needs our services.”

Do you know where your new customers are coming from? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “They typically find us either through our referral partners, or from Linked In ads.

Somewhat: “We have a general idea of how people find us, but do not track it."

No: "It's all over the place, not sure."

When someone visits your website, can they quickly identify (ideally within 3-5 seconds and without scrolling) what you offer?

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes

Somewhat

Clear selection

Do you have a lead magnet in place (something of value, such as an e-book, checklist, quiz) to attract potential customers? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “We offer a free template in exchange for capturing an email."

Somewhat: “We have had something in the past, but not currently."

No: “We don’t have anything like that.”

Do you have either a CRM and/or email program that holds your customer/prospect lists?

Yes = 3 points
Somewhat = 2 points
No = 1 point
*

Yes: "Yes, we use a CRM and/or email program regularly."

Somewhat: "We do, but it's not used consistently."

No: "We don't have anything like that."

Do you have a monthly marketing budget that aligns with your goals? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “We set aside money each month for marketing purposes."

Somewhat: “We will spend money on things here and there, but it's not defined or budgeted."

No: “We don’t spend any money on marketing."

Are you regularly creating & sharing content that speaks to your audience’s NEEDS & PROBLEMS? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: Example: “We have a weekly email plus social media schedule that touches on common marketing problems for small business owners.”

Somewhat: Example: “We try to post content, but it’s inconsistent.”

No: Example: “We don’t regularly create content.”

Are you using social media to engage with your audience and promote your business? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “We post 2-3 times a week on Instagram & Facebook and engage with followers in the comments.”

Somewhat: “We post on social media when we can, but don’t have a set schedule.”

No: Example: “We aren’t very active on social media.”

Do you have a referral program to encourage your existing customers to refer new clients? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: "We have a well-structured referral program that brings in new business."

Somewhat: "We ask for referrals, but there’s no formal program."

No: "We don’t have a referral program."

Are you using email marketing to nurture leads and/or current customers? *

Yes = 3 points
Somewhat = 2 points
No = 1 point

Yes: “We have a defined sequence of emails in place for our leads and/or customers."

Somewhat: “We send emails occasionally, but it’s not part of a defined sequence.”

No: “We don’t send emails to leads or customers."

Calculate Your Total Score!
*

Add up your points from each question.

Points = 28-36

Points = 20-27

Points = 12-19

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