Lesson 3

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Lesson 3

Tracking

Please select the right numbers according to the descriptions of those two visits, run by 2 different visitors : *

0 points

Pageviews : Page A

Pageviews : Page B

Pageviews : Page C

Page views : Total

Unique Pageviews : Page A

Unique Pageviews : Page B

Unique Pageviews : Page C

Unique Pageviews : Total

Unique visitors : Page A

Unique visitors : Page B

Unique visitors : Page C

Unique visitors : Total

Entrance : Page A

Entrance : Page B

Entrance : Page C

Entrance : Total

How do you measure the activity on a website composed of one single page (Ex : website entirely built of a single parallax page) ? Select one *

1 point

By setting up events, meaning additional pieces of codes to follow activities on the website, like clicks on a button, browsing of a new section, etc…

By setting up links, containing parameters that will give indications retrieved in the analytic tool (source, medium, campaign name, etc)

Other:

Please calculate the exit rate and the bounce rate for each page for a series of single-session days on one site as per described below : *

6 points

33%

50%

100%

Bounce rate (%) : Page A

Bounce rate (%) : Page B

Bounce rate (%) : Page C

Exit rate (%) : Page A

Exit rate (%) : Page B

Exit rate (%) : Page C

Link each label to the potential bias it may generate in the report (enter the appropriate letter) : *

3 points

Wrong user location

Wrong number of sessions (over or under estimated)

Wrong number of unique visitors

Session cookie duration

Devices

IP address

When you type in ‘abc.com’ in the address bar of your device, your (a) converts this url into the (b) of the server of abc.com, and then ‘grabs’ the ( c) that are stored there to render them on your (d). *

1 point

a (IP address) - b (screen) - c (resources) - d (browser)

a (screen) - b (IP address) - c (screen) - d (browser)

a (browser) - b (IP address) - c (resources) - d (screen)

Other:

Why aren’t you able to get the data of other websites than yours on a site-centric tool like Google Analytics ? *

1 point

a. Because the data are private : only the owner of the site can (and the people to whom he granted an access) can obtain granular navigation data, provided the tracking code has been properly set.

b. Most probably because of an incorrect set up, those data should indeed be visible to anyone.

Place the elements in the right order : The url is composed of : *

0 points

1/ protocol (eg : https) - 2/ Host (most probably the domain name) - 3/ path to the specific page - 4/ “?” (Question mark) - 5/ Parameters (query string)

1/ Parameters (query string) - 2/ Host (most probably the domain name) - 3/ path to the specific page - 4/ “?” (Question mark) - 5/ protocol (eg : https)

In order to collect data to analyse what is happening on your website/app, you’ll have to place a piece of code on the source code of the pages.This is called a tracking tag, and is most probably written in (a) language.This tracking tag is asking the (b) to send to a dedicated (c) everything that is happening on this page.The information is conveyed through (d).

1 point

a (Java Script) - b (browser) - c (database) - d (hits)

a (screen) - b (IP address) - c (screen) - d (browser)

a (IP address) - b (screen) - c (resources) - d (browser)

Clear selection

Once your Google Analytics data has been processed, it can not be changed (eg : exclusion of traffic coming from a certain IP address in a view)

0 points

True

False

Clear selection

What is a TMS ? *

0 points

Tracking Measurement System

Tag Management System

Other:

You notice a page has a high bounce rate. What could explain this ? (select one or more)

0 points

Irrelevant content, inappropriate landing page (eg : banner promoting a product that does not show on the landing page)

Technical issue (does not properly display on a smartphone, page too long to load, re-direction link not working, …)

Ugly design, that could let visitors think it is not a trustworthy website.

Other:

Complete the following sentence : A tag will (a) if certain condition(s) -also called (b) are met.

0 points

(a) fire - (b) trigger

(a) trigger - (b) fire

Clear selection

Submit

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This form was created inside of Dibenn Consulting .