Supercharge your e-Commerce site search to get more traffic
Supercharge your e-Commerce site search to get more traffic
So as COVID-19 spikes and restrictions remain uncertain, today is the perfect time to jumpstart boosting your e-Commerce business. If you think your company doesn’t need
SEO, think again! As the pandemic continues to reshape our world, many consumers turn to e-Commerce to purchase the items they need and become accustomed to the convenience of shopping from home.
The dramatic shift from in-store shopping to massive buying online is expected to have lasting effects on the consumers’ shopping preferences, even when things go back to a pre-COVID-19 way of life. The prediction is that online shopping is here to stay even when the pandemic is over. So, grab the chance to get discovered by your potential customers and dominate your niche.
Don’t just launch your e-Commerce store; leave it sitting online and wait for orders to come through. Sorry not sorry, this is not how it works. Flow in orders and sales won’t come unless you get the word out there and let the people know about what you are offering.
Letting your website die in the vine and not doing anything is like throwing your money away since no one will see this website of yours. Your website is not getting any leads that you needed to scale your business.
In the digital era, setting your e-Commerce website is the easiest part of the process. The difficult step is how to get attention and convert the leads into loyal customers. We offer e-Commerce marketing services to maximize reach and transform your shop into a retail store’s powerhouse.
Step up in your SEO game. Why not?
First, let us make a recap. Website optimization through SEO strategies is the game-changer for ranking high on Google, capturing new leads, and increasing your revenue in the future. If your brand has high visibility online, it fuels more sales for your business.
If e-Commerce store launching is done, don’t sit back yet. Instead, invest your efforts into turning your website into a lead magnet and acquire more customers straight from your website. Even a pandemic can’t slow down your e-Commerce business if you have the right SEO in place.
To reiterate, taking your business online is totally different from creating a website. Every effort we make to improve our website’s performance leads to revenue in some way. So, if you want to leverage your business, keep this in mind.
Your e-Commerce website becomes the marketplace where customers learn about your products and services and make pre-purchase decisions. The customers also carry out commercial transactions like buying or selling on the platform itself.
SEO is a non-negotiable strategy for an effective
e-Commerce marketing
The pandemic has turned several businesses upside down. If your e-Commerce store was hit hard by this Coronavirus outbreak and has experienced a massive decline in traffic and conversion, it’s time to do the work. Yes, you heard it right!
Don’t wait for things to get better before you put in the work. While everything is slow, it is the perfect time to restructure, which includes improving your SEO and utilizing digital marketing platforms to skyrocket your sales, outrank your competitors, and get back on track when the pandemic is over.
Sounds good? Here’s how to get started:
Declutter your website pages.
Remove irrelevant pages that were created without a strategy, including those that got obsolete over time. Although Google indexed them, they don’t matter to your business anymore. So better delete the non-essentials - having less is more.
Only publish high-quality content.
It was once a fad that producing heaps of content was the key to rank. But things have changed. The rule of thumb is to go for quality over quantity. Today, Google is more focused on the VALUE you are providing to the online readers. So, when publishing content, keep posting less but highly informative and keyword-rich articles. Then, you are good to go!
Utilize other platforms like Amazon and App stores.
Explore other websites that your audience is searching and don’t just restrict your efforts to rank in Google alone. Look beyond and seize every opportunity you have. The goal here is to maximize your online visibility to get found by an impending flood of virtual customers.
Level up your website’s on-page SEO.
On-page SEO is the key to improving your brand visibility, achieving a surge in organic traffic, and whatnot. On-page SEO is done by optimizing and adding keywords to the individual page on your website. If done correctly, it has the potential to improve your website rankings in Google and reach your target audience over time.
Improve visitor’s dwelling time by creating engaging content.
Dwelling time is the amount of time users spend on your website before they go back to check out other results in the search engine. Adding high value, quality, informative and engaging content will increase your chances of converting visitors into potential customers and avoid leaving before they get to your website.
Switch your website to Google’s mobile-first index.
To simplify, Google prioritizes indexing sites that are mobile-first indexing compatible. As Google adapts to the growing use of mobile worldwide, Google bots prioritize crawling and indexing sites with compatibility with mobile-first indexing and mobile SEO in general.
Amp up your technical SEO.
The main goal here is to optimize the primary infrastructure of your website. Technical SEO has nothing to do with your content. The most simplified definition of the process requires Speed, Progressive Web Apps (PWAs), and JavaScript, to name a few. Improving your technical SEO allows the search engines to access, crawl, interpret and index your website without any problems.
Fill your sales pipeline with warm leads
As Google rankings increasingly become tougher, it is important to understand what your audience likes and preferences as a whole. Since most people now are spending most of their time on their smartphones, it is good to invest your efforts in identifying the suitable medium to engage and nurture relationships with your visitors and create content that adds value to them.
Take note that shoppers are spending more hours researching the items they want to buy online. If they highly consider your product, they will temporarily add them to the cart and buy it later. According to surveys, it takes about two weeks before they make the purchase decision.
As part of the sales process, newly found leads need warming up before they are ripe for conversion. The content you add to your website attracts potential customers. You can keep them engaged by giving them steam of quality content that will keep them coming back and increase their genuine interest as they move closer to making buying decisions. Most potential buyers are not only are searching online for the products they want to buy online but are also looking for answers to their questions.
Yes, it’s true. Almost all the customers have curious queries, so create content that is engaging and informative. Strive to satisfy their curiosity and meet them at every level of their research - from product discovery, comparisons with other products, and reviews from previous clients.
Aside from getting a paying customer when you add value to your audience journey, you will also get a fresh ranking boost from Google. It’s like killing two birds with one stone. So don’t settle for mediocre content; go for quality content that will help you stand out, pull visitors into your funnel, warm them as prospects, and eventually, fill your pipeline with qualified hot leads.
Final words
SEO is a critical need by e-Commerce businesses nowadays. There is no other way to move forward your e-Commerce business faster and get better ROI than optimizing your website. As an e-Commerce digital marketing agency, we will get the results for you while you focus on your business. Choosing your e-Commerce digital marketing agency is a matter of life and death. It could help you succeed or fail in your SEO campaigns. So choose wisely. Your choice in hiring the right e-Commerce agency matters because it either catapults your e-Commerce store to brilliant new levels of success or pulls your business a giant step backward.
Partner with ePropel, and guaranteed, your business is in good hands. We have what it takes to help your business grow. We will unleash your e-Commerce to its full potential allowing your website to get more traffic, exponentially increase your revenue and gain more repeat businesses online. So whether you want to increase your profit or get your brand out there, ePropel’s e-Commerce marketing services will help achieve your business’s goals to succeed within a target audience.
