BOFU Builder – SEO for Home Services
This interface was custom built for the Home Services brands to generates AI-optimized bottom-of-funnel SEO strategies and Google Business Profile content for service businesses, tailored by industry, location, tone, and services, to maximize visibility and conversions in the evolving AI search environment.
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Industry Type *
Service Types *
e.g., “Drain Cleaning, Sewer Line Repair”
Location / Service Area *
e.g., Houston, TX
Brand Name (Optional)
e.g., “John Moore Services, Bradbury Brothers, etc.”
Tone *
Include Expert Paragraphs? *
Description:
ON = generates full 800–1,200 word service page with:
• Hero section
• Localized overview
• Why Choose Us section
• Process breakdown
• Local service area mentions
• FAQ and Final CTA
OFF = skips longform content—ideal for quick outputs or GBP-only mode.
Include GBP Mode? *
Description:
ON = generates Google Business Profile (GBP) content only, including:
• 750-character service description
• Localized benefit + CTA
• 2–3 natural Q&A items
• Optional: radius and brand name mentions
OFF = skips GBP content.
CTA Focus *
Description: 
What type of message should the CTAs focus on?
• Urgency = Emphasize acting fast (e.g., “Call now”)
• Convenience = Highlight ease (e.g., “Book online in seconds”)
• Trust = Build confidence (e.g., “Licensed pros”)
Default: All Intents (mix of all 3)  
A/B Test Mode *

Description:
When ON, the system creates two content versions:
A = Urgency focused
B = Trust or convenience focused
Use this to test which message style converts better.  

GBP Photo Caption Generator *
Description: 
When ON, this will generate 3–5 short captions for your Google Business Profile photos.
Each caption includes the location, service, and a benefit (e.g., “Just cleaned this driveway in Spring, TX”).  
Contact Email *
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