What You Think Matters!
Here’s how to do it:
1) Read each question carefully and answer it as best you can—THERE ARE NO WRONG ANSWERS!
2) Don’t worry about spelling! Try your best and we’re sure to figure it out. Have FUN!
School/Organization *
City *
State *
Your age *
Gender *
Please mark one ethnicity *
What's your favorite TV show?
What's your favorite channel? (name of the network NOT the channel number)
For each streaming service below, check the way that best describes your families' current subscription status: (check one)
Have it
Don't have it
Use someone else's account
Don't know what it is
Netflix
Amazon Prime Video
hulu
HBO NOW
Clear selection
What is your favorite movie?
What is your favorite video game?
What is your favorite app?
Do you own your own smartphone?
Clear selection
If yes, where do you get your apps from? (check one)
Clear selection
What's your best guess of the number of contacts you have on your phone? (check one)
Clear selection
What is your favorite magazine (be specific)?
What is your favorite book?
Who is your hero?
Which famous person would you most want to be like?
Do you follow this person on any social media?
Clear selection
Who is your favorite actor/actress?
Do you follow this person on any social media?
Clear selection
Who is your favorite band/singer?
Do you follow this person on any social media?
Clear selection
What social media app or social media website do you use most often?
(If you don't visit then say "Don't visit")
How often do you visit a social media app or website (such as Instagram, Snapchat, etc.)? (check one)
Clear selection
Do you watch eSports/gaming online?
Clear selection
If yes, on what site do you most often watch eSports/gaming online?
How do you most often watch eSports/gaming online? (check one)
Clear selection
If you could have ONLY ONE electronic device, which one would you choose? (check one)
Clear selection
How many YouTube channels do you subscribe to? (check one)
Clear selection
What is your favorite YouTube Channel?
Who is your favorite person or character on YouTube?
What YouTube Channel are they from?
Which type of NEW video are you most likely to watch on YouTube? (Put a 1 next to the type of video you'd be MOST interested in watching, a 2 next to the one you'd like to see SECOND MOST, a 3 next to the third, a 4 next to the 4th and a 5 next to the video you're LEAST likely to watch)
1
2
3
4
5
Videos from a show or celebrity you like
Videos from a YouTuber you like
Videos from a brand you like
Videos recommended by a friend
Videos recommended by YouTube
Clear selection
What, if anything, is the next thing you are saving up for?
If you could have a $20 gift card to any store, what store would you choose?
What's the name of the toy/game somebody from school has that you really want to have? (be specific, name brand)
Check the thing you'd be more interested in buying: (check one)
Clear selection
Which ONE thing would make you MOST want to buy the item you checked above? (check one)
Clear selection
What is the best way to find out about New Toys that you are interested in? (check one)
Clear selection
What is the best way to find out about New Board Games that you are interested in? (check one)
Clear selection
What is the best way to find out about New Video Games that you are interested in? (check one)
Clear selection
Which one of the following things did you buy or get most recently? (check one)
Clear selection
Had you ever played with it before you got it?
Clear selection
If yes, which BEST DESCRIBES how you played with it? (check one)
Clear selection
Where did you buy it? (check one)
Clear selection
Who helped you make your final decision? (check all that apply)
Which best describes how it was paid for? (check one)
Clear selection
After you got it, which best describes how you let your friends know about it? (check one)
Clear selection
Did you search for information about it before buying it?
Clear selection
If yes, check ALL the things you searched for: (check all that apply)
Did your research change anything about the thing you got?
Clear selection
If yes, check ALL the things that changed: (check all that apply)
What is your favorite restaurant?
What is the coolest brand of shoes/sneakers to wear?
What reason BEST describes why they're the coolest brand of shoes/sneakers? They're the... (check one)
Clear selection
What is your favorite store to buy shoes/sneakers?
What is your favorite thing to do on weekends (other than sleep)?
What is the newest trend with kids in your school?
Do you collect things?
Clear selection
If yes, what is your favorite thing to collect?
Do you participate in a team sport?
Clear selection
If yes, check all the sports teams that you were a member of in the past year. (check ALL that you do)
Which sports team did you most enjoy being on? (check one)
Clear selection
Below are a few items we'd like you to rate. Please check one for each item according to how cool YOU think it is.
Streaming Services
Totally Way Cool
Very Cool
Kinda Cool
Not Cool
Totally Un-cool
Don't know what it is
Netflix
Amazon Prime Video
hulu
HBO NOW
Clear selection
Online Gaming
Totally Way Cool
Very Cool
Kinda Cool
Not Cool
Totally Un-cool
Don't know what it is
eSports
Twitch
YouTube Gaming
League of Legends
Major League Gaming
Overwatch League
Clear selection
YouTube Channel Categories
Totally Way Cool
Very Cool
Kinda Cool
Not Cool
Totally Un-cool
Don't know what it is
sports channels
toy channels
gaming channels
tutorials/how to/DIY channels
prank/fails channels
music channels
Clear selection
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