In straightforward terms, 'customer-centred design' means that potential future users of a service (in this case small accountancy firms) direct us as to what additional tax advice services they could possibly utilise to supplement their existing service offering. The product range and payment methods etc will be designed from your collective feedback.
Many small accountancy firms have expressed the belief that whilst cloud-based accountancy may sound attractive to small businesses, in real life these businesses may miss out on the personal support and advice afforded by real-life accountants present in the business community - and available at the end of a phone.
This product will be designed to supplement the irreplaceable business service offered by small accountants so they can not only maximise their competitiveness but retain and support clients through their business journey.
THIS IS A GENUINE SURVEY TO DETERMINE REQUIREMENTS FOR CUSTOMER-CENTRED DESIGN. WE WILL NOT ASK FOR YOUR IDENTITY, NOR SHARE YOUR DETAILS WITH ANY THIRD PARTIES. WE WILL, HOWEVER, BE USING THE SAME MAILING LIST WHEN WE INFORM SMALL ACCOUNTANCY FIRMS ABOUT THE FINAL PRODUCT.
"Thank you" in advance! We hope this will result in an exciting offer to your clients!