The
Deliberate Dollars Campaign encourages supporting Black- and Brown-owned businesses, as well as other businesses owned by marginalized peoples, and those prioritizing diversity, equity, and inclusion to strengthen communities and promote change. By shopping black-owned and inclusive brands, we help address the racial wealth gap, create job opportunities, and support community growth.
Taking this pledge means that you will avoid businesses like Target, Walmart, and Starbucks and support businesses like Meijer's and Costco, and of course, local businesses like Sip and Savor and Forty Acres Fresh Market.
Deliberate Dollars is about forming lasting habits to drive systemic change.
EVERY DOLLAR MATTERS!
Please fill out the form below to make your pledge. Include your name, phone number, and email address, and agree to receive follow-up emails from the campaign. As the campaign advances, you will get alerts, information on how to get your business listed on various websites that showcase favored businesses, and tools to help you manage your Deliberate Dollars for maximum impact in supporting your communities.