The success of a crowdfunding campaign relies on personal networking—your best supporters love SHU, but they REALLY love you and your project. Crowdfunding is peer-to-peer solicitation rather than an traditional, institutionally driven fundraising effort. You can use your personal, group, department or team’s contacts, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project. It’s best to bring your own “crowd.” If you or your team do not have a pre-existing audience (personal or otherwise), please arrange a meeting with Maria Bolis, Director for Alumni Engagement (firstname.lastname@example.org), so that we can determine if this crowdfunding platform can be a successful tool to raise money for your project
Before you start a project please keep in mind, it is recommended that the project owners plan to commit 1-hour per day and each team member commit 30-60 minutes per day for the length of the active campaign.
The Office of Alumni Engagement will review your project interest form to evaluate if the crowdfunding platform is appropriate for your project. We will reach out to you following our review to determine next steps. We are happy to work with you to determine your project's feasibility and to help build a campaign strategy.
The QUIET Phase (Project Pre-Launch)- Approximately 1-3 weeks before public launch date- Project readiness (writing content, creating videos, determining email list, creating strategy)- Meetings between project team and Office for Alumni Engagement
The ACTIVE Phase (Project Launch)- Approximately 30-45 days of live campaign- Crucial time for project success- Project team member expectations: -- to send out at least six (6) email “asks” to their personal contact lists, -- make four (4) or more updates to their project page, -- push out asks via social media, -- be available to answer questions about and raise awareness around the project
The FINAL Phase (post-campaign/Fulfillment)- The Project Team is responsible for sending out thank-you emails, final updates, and any promised perks to donors- This phase is CRITICAL: Making your donors feel special now means that they will want to come back and support your next project.
"We Are SHU" projects and project teams must be part of the Sacred Heart University Community through an academic department, student group, or other official University entity.