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SilverIslandTV - Video Strategy - Marketing Analysis Questionnaire
Please complete the following marketing questionnaire. This will help analyse and identify the key areas to focus on developing and improving your marketing strategy and goals.
This is in 3 sections
and should take you 8 -10 minutes to complete.
The information you fill-in will not be shared with any third parties. See our
Privacy Policy
if you need further information. We will contact you to discuss your report only.
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Section 1 - Your information
Company Name:
*
Your answer
Size of Business:
*
eg. How many work in your company
1-5
6-25
26-50
51-249
250 +
Contact Name:
*
Your answer
Email:
*
Your answer
Contact Number:
*
Mobile or office
Your answer
Location:
Your answer
Section 2 - Diagnostic questions
These questions are designed to better understand your marketing strategy.
Please answer each question below as best you can, but be honest and thoughtful about your answers as possible.
What are your current goals?
*
Current business and marking goals, ie. what you are trying to achieve.
Your answer
What would you like to achieve?
*
Your answer
Type of customers?
*
eg: builders merchant. Sector, size, industry, etc.
Your answer
What are your key products?
*
Your answer
What objections might they raise to purchase from you?
*
eg: Price, trust, location
Your answer
How does your business help customers?
*
eg: what you do for your customers
Your answer
Section 3 -
Market Need Analysis
Diagnostic
This will help analyse and identify the key areas to focus on to improving your marketing strategy.
Please complete the following questions based on a score of 1 – 10
(1 being low and 10 being high)
Q1. How would you rate the current level of awareness of your brand/business with your target market?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q2. Of those that are aware of your business, to what extent do you feel they understand the what and how of your business?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q3. How connected do you feel your brand’s imagery (visuals, digital, print, clothing, signage, etc) is to your ideal target market and your product/service?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q4. In your current marketing, how often do you aim to educate, inform or inspire your target market about your area of expertise or niche knowledge?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q5. How would you rate your customers level of perceived trust in your brand/business to deliver what you promise?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q6. How likeable is your brand/business to your ideal customer?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q7. How likely are your customers to take action from your current marketing by sharing it with others, responding to any call to action, or directly purchasing?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q8. How would you rate your target markets level of perceived need or desire for your product/service?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q9. How effective is your sales process to take interested enquiries through to customer or client?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q10. Rate your level of direct communication with current and past clients.
*
eg. How often do you maintain contact with them.
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q11. How likely is it that your past clients purchase from you again, or become recurring clients?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q12. How likely are you to retain a client, even if a direct competitor lowers their prices to be slightly less than yours?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q13. How likely are your customers to refer you to others?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q14. If you were to publish a video, image or post on your business social media page that promoted a ‘special price’ or ‘offer’ for your services, how would you rate the likelihood for this content to be shared, commented on or ‘liked’?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Q15. If you were to contact a past client directly, to seek their opinion on a new product or service, or to refer someone to your business, how keen would they be to help?
*
Not very
1
2
3
4
5
6
7
8
9
10
Very much
Any additional comments ?
Your answer
Thank you for taking the time to fill out this questionnaire.
Should you want to contact me in the meantime or book a discovery call please click the link to the contact form after clicking the submit button.
I will be in touch with soon, regards Dave.
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