Reputation Management Questionnaire
This questionnaire is very comprehensive but will only take you about 30 minutes to complete IF you are focused and distractions are eliminated. We may complete this together in a meeting but if you are completing this on your own, we highly recommend you turn off your phone and email and focus for 30 minutes. You will benefit greatly from this exercise!
Name *
First then Last Name
Your answer
Company Name *
Official Name of Business
Your answer
Email *
Your answer
Business Information
Here's where we'll start to get into some of the details.
Phone Number *
Your answer
What business or industry do you serve? *
Your answer
How long have you been in business? *
Your answer
What is the average customer worth to you? *
Dollars
Cents
What is the average customer worth to you? *
Enter as closely as possible dollars and cents.
Your answer
Describe Your Typical/Ideal Client. *
Your answer
What is your main marketing message to prospects? *
Your answer
What makes your business unique or differentiates you from competition? What is your USP? *
Your answer
What are the 3 most common questions prospects or customers ask you regarding your product/service? *
Your answer
What are the 3 most common questions prospects or customers ask you regarding your product/service? *
Your answer
What are the 3 top questions prospects or customers SHOULD ask you regarding your product/service, but don't? *
Your answer
Business Marketing Questions
In this section we will get into how you market your business...
Do you have a specific company logo? *
In what mediums do you deliver your marketing/advertising message? *
Please add extras in the Other Field.
Required
Historically, what has been the #1 most effective form of marketing/advertising for your business? *
Your answer
Do you consistently deliver that message whether your business is busy or slow? *
Do you have a company website? *
If yes, what is the URL? *
Is the website mobile-enabled? *
Do you have a system designed to generate new business? *
Do you currently use a CRM tool to manage your current/past clients, marketing and lead follow up systems? *
Do you have a system to track the ROI on your marketing spend each month? *
What are your top 3 strengths you have/exhibit in your business? *
Your answer
What are the top 3 weaknesses you see in your business? *
Your answer
What are the top 3 opportunities you see for the next 12 months in your business. *
Your answer
What are the top 3 threats you face as a business that can/could circumvent your success? *
Your answer
What’s your opinion on the role and impact that the internet and mobile devices will have in next 5 years on your business? *
How does the internet and mobile devices fit into your marketing plan over the next 12-months? *
Do you have more capacity or room to grow in your business? Do you want to grow? *
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