Comprehension Questions for Sponsored Search
Please answer these questions concisely (ideally 1 sentence each).
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Why is separability important to make the winner determination in slot auctions easy? *
What important assumption do we make in the equilibrium analysis of GSP that we normally don't make when analzying auctions? *
Given two reasons why we study the spiteful Nash equilibrium of the GSP auction. *
What is the main principle of the VCG position auction that makes it truthful? *
From an ad platform’s perspective, what is one advantage and one disadvantage of using the GSP auction vs. the VCG auction? *
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