Digital Offer Ecosystem Capabilities
The Web Payments group at W3C is currently exploring challenges related to "loyalty" and digital offers, and how they relate to payments on the web. Target areas for consideration include issuing, accepting, validating, and using digital offers (e.g. coupons, loyalty, offers of sale, etc.). Which specific capabilities do you feel are crucial to the success of a next generation loyalty and digital offer system?
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1. What is the name of your organization?
2. What is your name?
3. What is the best way to contact you?
Please provide an email address (preferred), or a phone number.
4. Which digital offer *distribution* capabilities are important to your organization?
Issuing digital offers (e.g. digital coupons, loyalty cards, etc.)
Promoting digital offers via the Web (SEO, social media, offer discovery, etc.)
Storing digital offers in digital wallets or mobile applications
Revoking digital offers
Age verification before issuing a digital offer
Geo-fencing the issuance of a digital offer
5. Which digital offer *acceptance* capabilities are important to your organization?
Pick as many as applies to your organization
Requesting digital offers from people and organizations
Age verification before accepting a digital offer
Ability to redeem digital offers at point of sale
Distinguish digital offers in a way that the Point of Sale can handle as an expense/reimbursement
Digital offers that are presented during the checkout process
Geo-fencing the acceptance of a digital offer
Redeeming digital offers from digital wallets or mobile applications
6. Which digital offer *settlement* capabilities are important to your organizations?
Batch settlement of digital offers
Real-time settlement of digital offers
Blocking multiple redemption (fraud / mistaken double usage)
Track digital offers separately from other types of discounting
7. Which technologies do you use today to achieve your *distribution* needs?
8. Which technologies do you use today to achieve your *acceptance* needs?
9. Which technologies do you use today to achieve your *settlement* needs?
10. Of the technologies that you use above, do they address all of the capabilities your organization sees as valuable, or are new technologies needed?
The technologies listed above meet the digital offer needs of my organization.
The technologies listed above meet some of my organizations digital offer needs, but not all of them
The technologies listed above DO NOT meet the digital offer needs of my organization.
I don't know
11. What are the limitations (if any) of the current and planned technologies that you use for digital offers?
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