Messaging and Framing Quiz 1 (Change Agent Education)

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"A picture is worth a thousand words."

What elements does the above contain from the SUCCESS Framework for Sticky Ideas?

1 point

Simplicity - Strip down the idea to its “essential core.”

Unexpectedness - Make people want to learn more.

Concreteness - Make our ideas vivid and descriptive.

Credibility - Ensure people believe what you are saying.

Emotions - Get people to feel.

Stories - Make it easy for people to remember and act on what they hear.

Required

A popular YouTuber shares a video with photos/video clips describing their life changing experience volunteering with a local policy change initative.

What elements does the above contain from the SUCCESS Framework for Sticky Ideas?

1 point

Simplicity - Strip down the idea to its “essential core.”

Unexpectedness - Make people want to learn more.

Concreteness - Make our ideas vivid and descriptive.

Credibility - Ensure people believe what you are saying.

Emotions - Get people to feel.

Stories - Make it easy for people to remember and act on what they hear.

Required

Hearing a story of a friend who found out that once they joined a workout group they really enjoyed exercising a lot more with others than when they were going to the gym by themselves

What elements does the above contain from the SUCCESS Framework for Sticky Ideas?

1 point

Simplicity - Strip down the idea to its “essential core.”

Unexpectedness - Make people want to learn more.

Concreteness - Make our ideas vivid and descriptive.

Credibility - Ensure people believe what you are saying.

Emotions - Get people to feel.

Stories - Make it easy for people to remember and act on what they hear.

Required

JFK saying the U.S. would land on the moon by the end of the 1960s.

What elements does the above contain from the SUCCESS Framework for Sticky Ideas?

1 point

Simplicity - Strip down the idea to its “essential core.”

Unexpectedness - Make people want to learn more.

Concreteness - Make our ideas vivid and descriptive.

Credibility - Ensure people believe what you are saying.

Emotions - Get people to feel.

Stories - Make it easy for people to remember and act on what they hear.

Required

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