Unlike other methods, the ANP is a collaborative social research model that will train individuals to conduct professional quality research and support them to incorporate the findings into their communications' programs.
Communications specialist George Marshall and the organization he co-founded, Climate Outreach, will lead this project. George's work spans the political spectrum and seeks to break down boundaries of culture, class and politics to find values and language we all share.
This is a community-based initiative made possible through a growing list of collaborators including: Alberta Ecotrust, Canada West Foundation, Canadian Energy Pipeline Association, Energy Futures Lab, P&C Carlson, City of Calgary, Pembina Institute, Telus Spark, University of Alberta and University of Calgary.
All experience levels welcome, this is your invitation to join us. Please share this invitation widely!
2) Work across Alberta and initiate structured discussions with a wide range of audiences.
3) Test and evaluate your current communications.
4) Find the best language for speaking with specific audiences and the language that does not work well or actively alienates people.
5) Seek a distinctly Albertan meta-narrative that can speak across all audiences based around shared values and identity.
6) Gain insight and access to the Albertan Communications Guide, supported by tailored advice, presentations and webinars.
2) The project will stress openness and political neutrality, providing a unique opportunity for you to meet and listen to new and neglected audiences, including opponents and critics. Previous participants rated the experience of active listening to be the single most valuable personal learning.
3) You will have an opportunity to test your own messaging and trial new concepts.
4) You will obtain professional support and research that would normally be very expensive and beyond the budget of most organisations. This advice will continue throughout 2018 with Climate Outreach on hand to provide input as you develop your plans.
WHAT YOU WILL PROVIDE 1) You, or someone within your organization, will need to contribute to the programme from beginning to end, including attending two, two-day trainings (a total of four days, March 7-8 and June 12-13) and one-two discussion groups. All told, this should take no more than 1.5 -2 staff weeks work over a 3-month period.
2) That person will present the training (and maybe run a trial discussion group) within your own organization. They will also present the findings within your organisation and distribute the final Guide within your organisation and networks.
3) Training and lunch costs are provided but you will need to pay for transport and accommodation.
4) You will need to organize at least two discussion groups of two hours and recruit 10-12 participants from a defined target audience. The groups will be run by two people of whom at least one must attend both trainings. You will need to pay any costs of the discussion groups including venue hire and refreshments.
5) You will record and transcribe the conversation or submit detailed notes in a standardised format.