Application: AB Narratives Project
Note: The first training for the Alberta Narrative Project is completed. A second abbreviated training is scheduled for April 9, 2018.

This application should take approximately five minutes to complete and will be open until March 1, 2018. Participation is open to Alberta-based individuals and organizations (or those working in AB) able to fulfil the overall project requirements. Candidates will be selected based on best fit with the project objectives. Successful applicants will be notified by email. If you have questions, please contact Amber Bennett, regional project lead, at or 587.435.2152 -- she's happy to explore how to get involved.

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The Alberta Narratives Project is a new approach to public engagement research that builds skills and better communications. Our goal is to uncover the language and narratives that reflect the shared values and identities of Albertans, and to find ways of talking about our energy future that can build bridges to conversation.

Unlike other methods, the ANP is a collaborative social research model that will train individuals to conduct professional quality research and support them to incorporate the findings into their communications' programs.

Communications specialist George Marshall and the organization he co-founded, Climate Outreach, will lead this project. George's work spans the political spectrum and seeks to break down boundaries of culture, class and politics to find values and language we all share.

This is a community-based initiative made possible through a growing list of more than 50 community collaborators including: Alberta Ecotrust, Canada West Foundation, Canadian Energy Pipeline Association, Energy Futures Lab, P&C Carlson, City of Calgary, Pembina Institute, Telus Spark, University of Alberta and University of Calgary.

A key focus of this community-based initiative is openness, balance and the inclusion of a diversity of Albertans. We are seeking the involvement of a spectrum of organizations and individuals from business, energy, civil society, Indigenous communities, education, faith, youth, government, agriculture, people whose lives are invested in fossil fuels and anyone attracted to the call!

All experience levels welcome, this is your invitation to join us. Please share this invitation widely!

1) Explore language around energy, climate change and building a sustainable energy future for the province.

2) Work across Alberta and initiate structured discussions with a wide range of audiences.

3) Test and evaluate your current communications.

4) Find the best language for speaking with specific audiences and the language that does not work well or actively alienates people.

5) Seek a distinctly Albertan meta-narrative that can speak across all audiences based around shared values and identity.

6) Gain insight and access to the Albertan Communications Guide, supported by tailored advice, presentations and webinars.

1) Those attending the training will gain a strong grounding in professional methods of qualitative research. They will be enabled to present these methods and train others in your organisation. These skills will support all your current and future communications work.

2) The project will stress openness and political neutrality, providing a unique opportunity for you to meet and listen to new and neglected audiences, including opponents and critics. Previous participants rated the experience of active listening to be the single most valuable personal learning.

3) You will have an opportunity to test your own messaging and trial new concepts.

4) You will obtain professional support and research that would normally be very expensive and beyond the budget of most organisations. This advice will continue throughout 2018 with Climate Outreach on hand to provide input as you develop your plans.

1) You, or someone within your organization, will need to contribute to the programme from beginning to end, including attending two, two-day trainings (a total of four days, March 7-8 and June 12-13) and one-two discussion groups. All told, this should take no more than 1.5 -2 staff weeks work over a 3-month period.

2) That person will present the training (and maybe run a trial discussion group) within your own organization. They will also present the findings within your organisation and distribute the final Guide within your organisation and networks.

3) Training and lunch costs are provided but you will need to pay for transport and accommodation.

4) You will need to organize at least two discussion groups of two hours and recruit 10-12 participants from a defined target audience. The groups will be run by two people of whom at least one must attend both trainings. You will need to pay any costs of the discussion groups including venue hire and refreshments.

5) You will record and transcribe the conversation or submit detailed notes in a standardised format.

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Job title (if applicable)
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Organization: *
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Address: *
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City or town: *
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Phone number: *
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Which of the following best describes your sector of work? *
Briefly describe your role and the kind of work you typically do. *
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Is this paid or volunteer? *
What groups or audiences do you most often work with? *
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In thinking about this research project, what groups or audiences would you like to better engage with? (For example, existing or new audiences? Who?) *
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Participating in the trainings and conducting research is likely to take 1.5 - 2 weeks overall spread across a period of 3 months. Can you (or someone in your organization) commit to this amount of time? *
There are two mandatory skills-building trainings associated with this project, lead by George Marshall of Climate Outreach, can you attend these? *
Do you or your organization have the capacity to organize a discussion group with 10-12 people, (including finding a venue such as a room in a community centre, workplace or church)? *
Geographically, in which location(s) could you host a discussion group? *
Would you require financial assistance to attend the trainings?
How did you hear about this project?
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