Registration: U-Turn (Craft Revitalization Workshop) B.Design (ID), SPA - JNAFAU -Hyd.
Event Date & Timing: 9th - 10th October 2019 ( 9.30 AM - 5 PM )
Event Address: 5th Floor B.Design (ID), SPA JNAFAU, Masab Tank -500028.
Contact Persons:
Ms. Ayesha (9704514952)
Ms. Pushpa ( 9866178800)
An hands on Craft Workshop ( Free Participation & A Certificate )
Intake: Only 30 Participants per Craft.
Selection are based on First come First Registration basis
Note: Please read carefully and follow
1. This is a free certificate based workshop to promote the Crafts and the Craftsmen.
2. Workshop attendance is mandatory for 2 days to avail the Participation Certificate.
3. Please carry your Stationary (Sketch Book, Geometry Box, Pencils, Colour Pencils, Brushes ( 0 - 12 Number Brushes).
4. Accommodation, Food and Transportation to be arranged by the participants.
5. Dress yourself in a comfortable attire as the craft demands to be done both sitting on floor and using the tables.
THE U-TURN ( In search of Cultural Wisdom )

The Background:

Globalization is the integration of economic, political, and cultural systems across the globe. The process of delivering to the whole world a standardized experience of everyday life. This of course, does more than simply increase the availability of foreign-made consumer products and other cheap mass produced products, thus disrupting traditional producer.
The availability of varied product choices had artisan products face severe setback in contemporary markets. These handmade products are typically perceived as traditional, old- fashioned and antithetical to modern tastes. This surplus availability of material objects has over shadowed the efforts to re position the image of handicraft products to build consumer appreciation for the history and cultural identity associated with the products and more importantly the value for the human component associated with handmade products.
The Need
India is a culturally rich country. The crafts of India are diverse, rich in history ,culture and religion. The craft of each state in India reflect the influence of different empires. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities.
In most traditional societies, design evolved in the interaction between the artisan and the consumer. Further, the artisan was aware of the socio- cultural context of the consumer, and could thus design products that suited their needs and tastes. Due to the breakdown of the historic artisan-consumer relationship, and the increasing urbanization and globalization of markets for crafts, artisans have difficulty understanding how to tailor their products to changing demands, the advancement in technology of manufacturing and communication. The artisan may not speak the same language as the consumer, both literally as well as metaphorically.
The development in technology and communication has created a gap which was further widened by the globalization concept of an Utopian global village, resulting in the annihilation of a number of arts and crafts.
The U-Turn is an attempt to go back to roots to find the answers from the cultural wisdom of our forefathers ( the idea and ideology behind the products, the manufacturing techniques and tools, the material and processes, skill, the best practices etc.,) and use the knowledge as solution for the current problems in the form of designed products and spaces of everyday use.
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