Project Evaluation Questionnaire
Hi! Please respond to the questionnaire being really specific about the project in which you want UX/Product Design/Conversion Rate Optimization to be applied, and NOT about your organization's overall strategy.

This will allow me to be more precise in my approach to the subject ;)

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0. What's the internal name of your project? *
For example: if you have a brick and mortar marketplace and want to take it digital, it'd be something like "e-commerce implementation."
1. What is the problem or need you're aiming to solve for your clients with this product or service? *
Looking forward to knowing more about the business model behind the project (UX helps marry business goals and users' needs.)
2. What are the Key Performance Indicators (KPIs) to have in mind? How does 'success' look in this project? *
A Key Performance Indicator (or KPI) is the variable to follow - a measure with which we can understand if the project is a success or not.
3. What is the benchmark? What are top-of-the-line products we can look into to inspire our work? *
I look forward to know about platforms that a) have a business model like yours, and/or b) platforms that fulfill a similar need but on a different market.
4. Who are the final users of the product or service? *
Here I'd like to understand who are the people that are going to be related to the product. Think about this in terms of roles, and the activities that they want to accomplish through the tool.
5. Who is responsible for the project result? *
This is the person who will be taking risks and making decisions (like in The Highlander movie, “there can only be one”).
6. Is there any technological limitation we need to have in mind when thinking of this project implementation? *
7. In which stage of the project are we? How long this project has been around?
8. When will the project need to be finished? *
9. Is there any roadmap for the project? *
If you can, provide an URL to a Gantt chart or just add the start and finish dates for the project and its phases.
10. Is there any particular deliverable you are looking for? *
11. What's the budget for this project? *
This is a very important answer since it gives me the ability to craft a strategy following your financial capacity. If you are a Toptal Client > Please answer with the total amount of hours for what you have a budget for, instead of a monetary amount.
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