Middlebury Giving Survey
Evaluating Our Messages—The following statements provide reasons to give to the Middlebury Annual Fund. We would like to understand which statements create the most effective case and which are least effective. Please rate how effective each message is for you.
My Class Year Is
Your answer
My years at Middlebury were central to who I’ve become and to what I’ve achieved. Giving to the Middlebury Annual Fund ensures that transformative experience endures for others.
Not Effective
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Extremely Effective
Clear selection
The Annual Fund plays an important role in sustaining Middlebury and helping it to thrive. It provides essential funding that supports every aspect of the Middlebury experience and benefits every student.
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Extremely Effective
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The Annual Fund makes it possible for Middlebury to provide financial aid to 44% of students, including more than 10% who are the first in their families to attend college.
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Extremely effective
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Gifts to the Annual Fund make it possible for Middlebury to provide internships and research opportunities that give students real-world experience in their fields of interest and help them to get jobs after graduation.
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Giving to the Middlebury Annual Fund is a gift to the future, because today’s students will shape the world tomorrow.
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Gifts to the Annual Fund contribute to building an inclusive and supportive community that stimulates learning, curiosity, and creativity.
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Extremely Effective
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Your Annual Fund gift helps to keep Middlebury strong, enhancing the value of your degree in the marketplace.
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The alumni participation rate is an important benchmark in college and university rankings and is considered by foundations in grant-making decisions.
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Annual Fund gifts support financial aid, enabling us to enroll the most talented students, regardless of their families’ economic circumstances.
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Extremely Effective
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Many of Middlebury’s most distinctive and innovative programs were developed with support from the Annual Fund.
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Extremely Effective
Clear selection
Participation
Please select which of the messages below you think are strongest.
Participation matters, and gifts of every size count. Last year gifts of $250 or less from undergraduate alumni amounted to $977,278.
Participation matters. Your gift says you value your Middlebury experience and recognize its lasting impact.
Participation matters. Foundations and college-ranking agencies see the alumni participation rate as an important measure of alumni satisfaction.
Participation matters. Together we can ensure that the most qualified and committed students from all backgrounds can attend Middlebury, regardless of their financial resources.
Participation matters. Long-term participation in annual giving ensures that alumni keep Middlebury as a top philanthropic priority as their capacity to give increases.
Barriers to Giving
We would like to understand why alumni decide not to support Middlebury. Listed below are the most common reasons alumni cite to us.
Which of the statements below do you hear the most when asking alumni to make a gift? (select all that apply)
I don’t have a job.
I just didn’t get around to it last year.
I don't feel my gift is appreciated.
Middlebury is wealthy and doesn’t need my money.
My money can have a bigger impact elsewhere.
I have to focus on the basics—rent, car payment, etc.
I can only make a small gift, and it doesn’t feel meaningful.
I’m paying college tuitions for my children and can’t afford a gift.
Higher education costs too much. Middlebury and other colleges just keep raising tuition and aren’t addressing the fundamentals.
Middlebury is spending too much on fancy dormitories and other amenities.
I don’t feel connected to the College.
Middlebury is too liberal.
I’m uncomfortable with the focus on diversity, cultural appropriation, and trigger warnings on campus.
I’m not happy with the direction the College is taking.
There are so many appeals that I lose track of whether I’ve made a gift in any given year.
Middlebury is only interested in my money.
Middlebury contacts me too often to ask for money.
The communications Middlebury sends me are too impersonal.
The College's communications make me feel like giving to Middlebury is an obligation, not a gift.
Other:
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