Marketing Audit Questionnaire
This questionnaire will help us establish an understanding of your needs and current status in relation to some of the services we hope to provide!
Your Name *
Your answer
Title
Your answer
Your Company Name *
Your answer
Preferred Email *
Your answer
Preferred Phone Number
Your answer
Basic Marketing and Business Documents
If you do have any of the listed documents, feel free to say a bit about how it was developed, when, whether you use it and are satisfied with it, etc.
Do you have a Business Plan?
Your answer
Do you have a Strategic Plan?
Your answer
Do you have a Marketing Plan?
Your answer
Do you have a Social Media Strategy?
Your answer
Do you have a Social Media Policy?
Your answer
Do you have a Sales Strategy or Process?
Your answer
In a nutshell, what is the profile of the customer you are trying to reach?
Customer can also mean patient, volunteer, audience, consumer, etc.
Your answer
Definitions
Let's get on the same page about a few things.
What does marketing mean to you?
Your answer
What does advertising mean to you?
Your answer
What does sales mean to you?
Your answer
Business, Sales, & Marketing Needs and Budget
What do you feel are your biggest marketing needs at this point?
Your answer
What are the top needs for the business overall?
Your answer
If you could change one thing right now about your company, what would it be?
Your answer
Do you have a marketing budget?
Your answer
Do you have an advertising budget?
Your answer
Are you doing any active PR?
Sending press releases or engaging the media?
Your answer
Who does sales for your organization?
Pick the one that best describes how you manage sales
How do you view marketing?
Pick the one that best describes your thoughts on marketing
What is your preferred solution to handling marketing?
Please pick the option that is the best fit
Logo and Branding
Do you have a Brand, Style, or Design Guide?
This would be the do's and don'ts for your logo, colors, fonts, etc.
Do you have a logo?
Do you have the design files for your logo (.eps, .psd, .ai, etc.)?
Who designed your logo?
Your answer
Do you have a design release from your logo designer that explicitly gives you ownership of your logo?
Your answer
Do you know the following for your company colors? RGB: HEX: CMYK: Pantone:
Do you have brand elements?
Print Collateral
Do you have business cards?
Your answer
Do you have a brochure?
Your answer
Other printed property? (ie, flyers, posters, etc)
Your answer
If you would like us to review any of your printed materials (brochure, business card, etc.), please send them to: josh@tinderboxconsultant.com
Your answer
Trade Shows
Do you have a trade show booth display?
Your answer
What items do you have for trade show presentation?
Your answer
Electronic Newsletter (e-newsletter)
Otherwise known as "email marketing."
Do you send electronic newsletters?
Your answer
If so, do you know which service you use?
Your answer
Do you know your login information?
Your answer
If you would like us to review your electronic newsletter, please forward one to: josh@tinderboxconsultant.com
Your answer
Website
What is your web address (URL, domain)?
Your answer
Domain Registrar:
Your answer
Do you know your domain registrar login information?
Your answer
Domain Renewal Date:
Your answer
Host:
Your answer
Do you know your host login information?
Your answer
Content Management System (CMS):
Your answer
Do you know your CMS login information?
Your answer
Who designed your current website?
Your answer
Who developed your current website?
Your answer
Are you under a maintenance contract?
Your answer
Do you have Google Analytics set up?
Your answer
Do you know your login information for Google Analytics?
Your answer
Do you sell products online? If so, where?
Social Media
Do you have any of the following social media channels?
Do you know your logins or how you access these channels?
Online Directories
Is your business listed in any online directories?
Have you claimed your business listing for the online directories?
Submit
Never submit passwords through Google Forms.
This form was created inside of Tinderbox Consulting.