Access unique insight to improve your business performance!
Firstly, thank you for taking the time to answer these short questions!

We are passionate about helping business to grow, by accessing unique insight personalised to your needs. In order to achieve this for you, we would welcome your input.

The following 35 questions should take no more than 15 mins to complete!

All your responses are PRIVATE AND CONFIDENTIAL - once completed, your financial data and responses will be anonymised within our system. All data will be analysed by our internal analytics team only.

We adhere to strict data protection and GDPR guidelines.

If you do wish to receive a FREE personalised Business Benchmark & Insight Report based on our analysis, then you will be given the option to add your email, so that this can be forwarded to you - you can use the results in this report, to help you make more informed decisions on how to improve the performance of your business!

Feel free to keep our details for your reference and contact for any further questions:


Are you happy to complete this form with your information? *
If yes, please add your email address
Your answer
Your contact name
Your answer
BASELINE QUESTIONS - please answer the following 9 questions
When was your company founded? *
What main industry do you operate in? *
Where are you based? *
How many staff do you have including founders? *
What stage is your business in right now? *
Annual revenue over the past 12 months? *
Annual revenue target for 12 months time? *
Is your business B2C or B2B? *
What type of IP do you have for your business?
PEOPLE - please answer the following 6 questions
Total staff salaries (last 12 months) *
Your answer
How many staff have you recruited in the last 12 months?
How many staff did you lose in the last 12 months?
How many new staff members do you plan to recruit, over the next 12 months? *
What is your annual staff training budget? *
How often do you review your training budget?
FINANCES - Please answer the following 12 questions
Please put the most accurate answer for you. If you are not sure on any question, put 0 as your answer.
Average cost per unit (product or service) *
Your answer
Net Income (last 12 months) *
Depreciation (last 12 months) *
Your answer
Interest expenses (last 12 months) *
Your answer
Amoritisation amount (last 12 months) *
Your answer
Tax expenses (last 12 months) *
Your answer
What are your average payment terms that you have with your suppliers? *
What are the average payment terms that you give to others? *
How many revenue streams do you have right now? i.e. different products or services *
How many business loans did you take out in the 12 months, separate from any overdraft facility? *
If you took out a business loan, what was the amount you borrowed? *
What did you spend the majority amount of the business loan on? (Choose one) *
General Business - Please answer following 8 questions
How do you plan to improve cash-flow in your business over the next 12 months? *
How much is your current Total Addressable Market (TAM) worth, in £ terms? *
Your answer
How difficult is it for other competitors to enter your market? *
How would you define the current level of competition in your market? *
How would you rate competitor products and services? *
What is your international position? *
How would you define your customer retention levels at present? *
Would you like to receive a regular benchmark report for your business, to help you in your decision-making? *
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