Survey for WashU Branding
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To which gender do you most identify? 
Clear selection
Do you consider yourself to be transgender? 
Clear selection
What race(s) or ethnicit(ies) best describes you? 
How old are you? 
What school year are you in? 
Clear selection
What words match with how you view Washington University in St. Louis?  *
Required
What words match with how you want your ideal college to feel like?  *
Required
Rank how much the following logos appeal to you on a scale of one to four, with one being the most appealing and four being the least appealing
Captionless Image
1 - Best
2
3
4 - Worst
Logo A
Logo B
Logo C
Logo D
Clear selection
For the logo you considered to be the best, what words do you associate with the logo? 
For the logo you considered to be the worst, what words do you associate with the logo? 
What logo would you most want to wear on school clothing? 
Captionless Image
Clear selection
What size would you like the logo to be? 
Captionless Image
Clear selection
What is your ideal university-licensed apparel for shirts, sweatshirts, etc.? Think about specific details you enjoy. 
When you buy / think about buying school clothing, what typically drives your purchasing decision? 
1 - least important factor
2
3
4
5 - most important factor
The merchandise helps identify you with the school
The merchandise helps identify you with the university's sports team
Your peers encourage you to wear the merchandise
Your peers wear the merchandise
The price is right
You prefer the brand of the clothing
You like the product quality
You enjoy the design / style of the clothing
You like the fit of the clothing
Clear selection
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