10 tips for using Instagram for commercial marketing
Hundreds of millions of people around the world use Instagram every day. This powerful social network gives you the opportunity to reach a considerable number of people in different areas of the world.
Using Instagram for commercial marketing can help you build your brand, get more traffic, increase your email subscriber list, and drive sales.
1. Keep it social
When using Instagram for commercial marketing, think about social media, not ads. Create content that your target audience will interact with, you won't ignore it because it seems like too much spam. Show that you like the images in your niche so that people are interested in following you.
2. Provide value
Instagram users are active shoppers who are researching, so the more information you can offer them in terms of images, carousels and stories, the better.
3. Use stories
Instagram Stories provide instant feedback and instant gratification. They only last 24 hours, so it creates a sense of excitement and urgency.
4. Use Hashtags
Many people are actively searching for specific hashtags, and their images will be there waiting for them. An Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.
5. Call to action
Every publication you produce must have a clear call to action that matches your business objective in creating it. Instagram offers a variety of buttons, like 'Buy Now'.
6. Link back to your site
Instagram is a great way to drive traffic to your site. More than 50% of users on the social media site follow at least one company and claim to have learned about a product or service through Instagram.
7. Consistent brand image
Stay consistent with the theme of your page. Just include photos, hashtags, captions, and videos relevant to your page's theme.
8. Create a good profile
Make sure your Instagram profile informs your target audience of who you are and what you do. Instagram's search engine is text-based, and you have a better chance of someone finding it if your username has one or two keywords that are relevant to your business.
9. Change personnel to business
Convert to a business account to gain access to all available tools and analytics.
10. Use your analysis
Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are working.
This content is neither created nor endorsed by Google.
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