Logo Design Brief

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Logo Design Brief

Your name *

Contact email *

Your website URL

Choose style for logo *

Please choose 1-2 described in list below or describe your own style:

Strict – main features are: beautiful combination of primitive geometric figures and symmetry, the figures are characterized by clear proportions and vectors; this style is a quintessence of a good harmonious classics: square, circle, triangle… Its special features are absence of any patterns, pictures and accessorizes. If you prefer considered decisions and your business has a long history, then this style is perfect for you. Some customers by “strict” style mean “corporative”.

Heraldic - main features are: decorative elements. Heraldic symbolism often has local value. In other words, it can be important only in a certain region, company or family. In contrast to a logo, heraldic emblem has a higher energy level. It includes elements of history and traditions, protects and keeps a current lifestyle, and forbids certain ways of behavior. The archaic nature of a heraldic emblem is also expressed in the allocation of the animal world as a sign of inviolability of the existing order. Animals on logos reveal a certain totem, where they rule in full force, live in accordance to their instincts, noble and beautiful.

Youth – main features are: breaking of social stereotypes, revolution, counter-revolution, provocation, striving to stand out, to emphasize the independent position, shortness, categoricalness, individualism, egoism.

Elegant – main features are: couture fashion, chic. Gentle and open-minded hint at good taste. Your work arsenal includes the conception of an image and custom design of the project. Your clients are people of select circle, vip-persons and members of their families. You work towards collectibles, release products in limited editions. Luxury, courtesy and royal ambience. You get used to it and want to live well. A little bit of romance and museum valuables.

Festive – main features are: bright, contrast colors, independence of forms. This style is perfect for developing various positive emotions and good mood, relaxation and entertainment. You cook a delicious meal or play games. Your business is based on a high-scale human intercourse. People come to you for pleasure. Colorfulness, new experience, enthusiasm.

Sport - main features are: action, risk, active way of life. Sport style is characterized by borrowing elegance from nature and living creatures, combined with less geometric elements. This logo has its own internal nature, that can fit both racing car, and a blow of a boxer. By the way, if your field of activity is not connected with sport in any way, that does not mean this style is not for you. If you want to be the first among the numerous competitors, and conservatism is not in your nature, then you can not do without a slab of meat in your mouth. It means you need bright, sometimes incompatible colors, naturalism, and some doping, pulsing in your blood.

Three-D - main features are: visualized in 3D space. Almost any flat logo can be realized in 3D version. This style is characterized not only by its attracting beauty. At any time thereafter it can be animated and used in various screensavers and videos.

Other:

Required

Corporate Colours *

Choose two-four corporate colors for your logo. Development of corporate colors is included in the corporate identity development package. It is a designer’s task. Your task is just to explain him the right direction. Do you prefer warm or cool colors? Bright or quiet?In case you have any ideas concerning the color scheme of the logo, please, send it to us as an image file. Or in RGB, CMYK palettes.

Font

If any text elements are used in your logo, please, specify the script size: upright (Arial), serif (Times New Roman), italic, cursive, handwriting, etc.Our designer will choose a proper script or draw one himself. Describe the desired script or send us its name, if the type of script is essential to you.

Type of your activity *

Please, describe us what kind of business your company deals with

Company name + symbol *

Specify, in what form you want the logo.

In the form of a company name, written in a unique script.

In the form of a company name, together with a graphic sign next to it.

Other:

Examples

Please, send us the examples of your competitors’ (or other companies) logos, which style you like.

Sketch by hand

If there is an opportunity, please, make a schematic sketch of the logo or text by hand. How you imagine it. What figure do you like more: circle, triangle, square, or other form?

Core Values of your company *

List 5-10 unique values, which reflect the activity of your company only, its usefulness to your customers; And 10 values, which reflect the quality of products or services you offer.

Your audience *

Describe the type, age, and living preferences of your customers.

Price category *

To what price range do you refer the services you offer (low, average, above average, expensive upscale products)?

Innovation or classics? *

Does your company offer modern products and services or classic, traditional ones?

Name & motto? *

Does your company have a name and motto?

Please state the approximate budget for the project *

$799 Logo Rebrand (3 mock-ups with 2 rounds each)

$1,599 Custom Logo (5 mock-ups with 3 rounds each)

$4,999 Custom Logo + Brand Style Guide (we go back&forth to get the perfect brand identity)

Other:

PLEASE NOTE: we do realize that this is confidential information you might be sharing with us so we take full responsibility and guarantee you 100% non-disclosure.

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