But, what if you were given a capacity to make a pledge by adopting an open label and adhering to a charter based on digital trust and responsibility? What if you were given the opportunity to be perceived as a trusted infrastructure by your customers, self-evaluating yourself with respect to certain dimensions? What if your customers were then able to grade you with respects to your actual compliance to the pledge you made?
- Trust – (e.g. : Existing and accessible ToS, ToS understandable by all, Simplified interface to ToS)
- Compliance – (e.g.: Existence of a data protection plan, Compliance to the data protection laws of the service providers’ jurisdiction, Compliance to the data protection laws of the service providers’ and of the users’ jurisdiction)
- Fairness – (e.g.: Data collection is recognizable, clarity of the data usage, informational auto-determination of the data’s usage i.e. can I say if I agree or not with the way my data is being used)
- Accessibility – (e.g.: Data accessibility i.e. can I see, rectify or delete it, Data portability i.e. can I take my data and leave with it, Data transferability)
- Diversities – (e.g.: Local service, Regional service, Global service)
By adopting the label, the service provider also adheres to a digital trust and responsibility charter and makes a pledge to abide by it. The crowd has the possibility to validate this pledge by answering simple factual questions regarding their provider. The ultimate desired experience being the reinstatement of trust in digital services for consumers by placing the responsibility in the hands of providers.