PostCurious Seller Interest Form and Minimum Advertised Pricing Policy/Agreement

To our Valued Resellers,

In order to maintain the integrity of the PostCurious brand, we have established a Minimum Advertised Price (MAP) Policy for resellers of PostCurious products. This policy has been established to protect and support all resellers, as well as consumers of PostCurious. The intention is not to interfere with the business of our resellers, but rather to enable sustainable business practices by allowing for a reasonable profit margin. By not adhering to the established MAP policy, a reseller can dramatically diminish or detract from the perceived value of PostCurious brand products. The global impact of the internet can cause great harm to any company's products if they are advertised at prices that will eliminate legitimate retail competition. This MAP policy is intended to allow consumers to purchase from resellers based on loyalty and customer experience. In the interest of protecting both resellers and consumers, it is necessary to abide by the following guidelines.

  1. The Minimum Advertised Price (MAP) for any PostCurious product sold via ecommerce channels (all online sales) shall be no less than the current Manufacturer’s Suggested Retail Price (MSRP).
  2. The MAP for any PostCurious product sold in person at brick-and-mortar storefronts shall not be less than 10% below the current MSRP. This applies to any in-store advertising that is displayed only in the store and not distributed to customers outside of the store.
  3. PostCurious reserves the right to sell its own products directly to consumers at MAP pricing, consistent with this policy.
  4. Resellers of PostCurious may not advertise a price lower than the Minimum Advertised Price for that product. Prices below the MAP cannot be advertised in any medium, including print, internet, radio, television, etc.
  5. International resellers must reflect pricing as translated into their local currency. Given that currency values frequently fluctuate, a close approximation is acceptable.
  6. Temporary sales, bundles, discounts, and promotions that effectively lower the retail price of the product below MAP are acceptable (e.g., 10% discount on order totals exceeding $50, or 10% off site-wide). However, these discounts must not be applied directly to the advertised price of an individual product; the advertised price cannot be below the MAP. 
  7. From time to time, it may be explicitly approved by PostCurious in writing to sell certain PostCurious products at below MAP pricing, such as for a temporary promotion. The discount amount and length of time may be requested in writing by the seller and is to be approved by PostCurious.
  8. MAP does not establish maximum advertised prices. Resellers may offer PostCurious products at any price in excess of the MAP. However, PostCurious does not recommend pricing its products at over 15% of the MSRP.
  9. PostCurious reserves the right to sell its products with temporary discounts through its direct sales channels for a limited period of time. Such discounts shall not impact the MAP pricing or policies in effect at that time.
  10. The MSRP of PostCurious products is established by PostCurious and may be adjusted by PostCurious at its sole discretion. In the event that PostCurious raises or lowers the MSRP for any product, we will notify our direct reseller and distribution partners in writing in advance of the change.
  11. PostCurious reserves the right not to sell to any reseller found to be in violation of this policy, and will not be held responsible for enforcement of this policy or lack thereof.
  12. PostCurious does not intend to do business with resellers or distributors who degrade the image of PostCurious and its products. It is PostCurious’ sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy. Intentional or repeated failure to abide by this policy will result in termination of dealership.
  13. Reseller agrees to hold all trademarks and copyrights of PostCurious as the property of PostCurious and use advertising materials provided by PostCurious in an authorized manner only.
  14. Sales representatives of PostCurious products will supply a copy of the PostCurious MAP policy agreement to any new or existing reseller to be filled out. Filling out this form will bind the reseller to abide by the MAP and reseller requirements spelled out in this document.

Thank you for your continued business and support and for your cooperation with this policy.

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I have read the MAP policy
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I will not sell PostCurious products to other resellers, only to end customers. *
I will not sell PostCurious products to through third party marketplaces, including but not limited to Amazon, Ebay, etc.
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