Canned cocktails - focus group intake form
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A market research company is conducting a focus group project about alcoholic beverages. The project involves a 2-hour focus group in either Los Angeles (CA), Miami (FL) or Raleigh (NC), plus about 30 minutes of "homework" beforehand, and you'll receive $250 for participating. Are you interested in participating?
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Name? (First name, last initial is fine)
Age?
Gender?
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Where are you located? (City, state)
Which of the following best describes the area in which you live?
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What is your ethnicity? (You can select multiple if appropriate)
Are you currently pregnant?
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What is the highest level of education you have attained?

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What best describes your work situation?
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Which of the following best describes your HOUSEHOLD'S estimated annual income (before taxes)?
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What is your occupation (if you have one)?
Do you or a member of your immediate family/close friends currently work in any of the following industries, or have you personally worked in the industry in the past?
Have you ever participated in a market research group discussion, interview, digital study, or focus group? If so, how many, how long ago, and on what subject(s)? Are you currently scheduled to participate in one?

Which of the following types of beverages have you consumed in the past 3 months?

Which of the following types of spirits have you consumed in the past month, or consumed ever, or would never drink?
Had in last month
Had longer ago
Would never drink
Vodka
Whiskey (e.g. scotch, bourbon)
Rum
Brandy
Gin
Tequila
Mezcal
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About how often do you drink the following:
Multiple times a week
Once a week
A couple times a month
Once a month
Once every 3 months
Once every 6 months
Once a year or less/never
Hard seltzers
Canned cocktails
Flavored malt beverages
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If any, can you name some brands of canned or bottled cocktails that you've had in the last few months?
For the following products, please let us know if you've consumed the products and if so, how often/recently
Weekly/past week
Monthly/past month
Past 3 months
Past 6 months
Past year
Had it longer ago
Familiar with it but never had it (open to trying)
Not familiar, open to trying
Familiar with it, would never drink it
Bulleit bourbon
Casamigos tequila
Espolon tequila
Smirnoff vodka
Jack Daniel's whiskey
Buchanan's whiskey
Crown royal whiskey
Cutwater canned cocktails
High Noon
Loverboy
Crown Royal canned cocktails
Surfside
Casamigos margaritas (in a can)
White Claw
Truly
Vizzy
Mike's Hard
Twisted Tea
On the Rocks
Ketel One
Astral Margarita Cocktail
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Switching gears for a moment, can you please tell me about your favorite cocktail? How did you
first discover it / how did it first catch your eye? What do you enjoy most about it? Try to be as
expressive and clear as possible!
How much do you disagree or agree with the following statements about yourself?
Strongly disagree
Somewhat disagree
Neutral
Agree
Strongly agree
When it comes to alcoholic beverages, I have go-tos, but I’m always willing to try something new
Convenience is important to me when it comes to alcoholic beverages
Flavor is important to me when choosing an alcoholic beverage
I’m willing to spend more to get a brand name for alcoholic beverages
I embrace new experiences and enjoy learning new things
I feel comfortable talking within a group
I’m comfortable talking to people I haven’t met before
I’m comfortable expressing myself and my opinion
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Do you own a smartphone with a camera for recording videos?
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What is your phone number? (You can choose not to provide it, but then PLEASE make sure to check your email *including the spam folder* so we can get in touch with you if you qualify.)
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