City of Cayce 2017 Rebranding Survey
Audience: The 2017 Rebranding Campaign for the City of Cayce will incorporate input from elected officials, citizens, neighborhood leaders, city committees, community leaders, business leaders and various creative partners.
Mission: The mission of the 2017 Rebranding Campaign is to launch a visual plan to promote the many wonderful aspects of our City, our 14,000 citizens, our natural resources and our low cost of living to potential homebuyers and businesses.
The Cayce Rebrand will include Community Engagement Meetings.
The Cayce Rebrand will highlight our City’s strengths and work to address some of our challenges.
The Cayce Rebrand will launch a new visual brand for the City in the spring of 2017. We will also look to have sub-brands for key Cayce events, places and neighborhoods.
* Required
Name and Home Address (Verifying Cayce Residency)
*
Your answer
General Information...
What 4 words do you think of when you think of Cayce?
Your answer
What is the most unique feature in Cayce?
Your answer
Why should businesses come to Cayce?
Your answer
What do you think our greatest challenge is as a City?
Your answer
On a scale of 1 – 5 (1 being very low, 5 being very high), how would you rate the following...
Extracurricular Activities for Kids
Very Low
1
2
3
4
5
Very High
Cayce’s Parks
Very Low
1
2
3
4
5
Very High
The Cayce Riverwalk
Very Low
1
2
3
4
5
Very High
City Services
Very Low
1
2
3
4
5
Very High
Responsiveness of City Staff
Very Low
1
2
3
4
5
Very High
Keeping Residents Informed
Very Low
1
2
3
4
5
Very High
Dining and Shopping
Very Low
1
2
3
4
5
Very High
Activities for Families
Very Low
1
2
3
4
5
Very High
Cayce’s Website/Social Media
Very Low
1
2
3
4
5
Very High
Event Venues
Very Low
1
2
3
4
5
Very High
Use of City Funds
Very Low
1
2
3
4
5
Very High
Housing Opportunities
Very Low
1
2
3
4
5
Very High
If there is one of these that you would like to provide a more in-depth answer on, please do so here:
Your answer
Logo Design Preferences
Which type of logo do you prefer?
Landscape Dominant Logo Non-Dominant City Name Bridge, Trees, Other
City Name Dominant Logo Less Visual Incorporation
City Taglines
On a scale of 1 – 5 (1 being very low, 5 being very high), how would you rate the following taglines?
One Cayce, Always Cayce
Very Low
1
2
3
4
5
Very High
The River’s Edge
Very Low
1
2
3
4
5
Very High
Working. Living. Playing.
Very Low
1
2
3
4
5
Very High
Remarkably Cayce
Very Low
1
2
3
4
5
Very High
Cozy. Convenient. Cayce.
Very Low
1
2
3
4
5
Very High
Something for Everyone
Very Low
1
2
3
4
5
Very High
Location is Everything
Very Low
1
2
3
4
5
Very High
Comfortably Unique
Very Low
1
2
3
4
5
Very High
Where Outdoors Meets Happy
Very Low
1
2
3
4
5
Very High
Make Yourself at Home.
Very Low
1
2
3
4
5
Very High
Remarkably Cayce
Very Low
1
2
3
4
5
Very High
Life Lives Here
Very Low
1
2
3
4
5
Very High
Make Yourself at Home
Very Low
1
2
3
4
5
Very High
Simply Unique
Very Low
1
2
3
4
5
Very High
A Great Place to Live and Grow
Very Low
1
2
3
4
5
Very High
Our Hometown
Very Low
1
2
3
4
5
Very High
The Idyllic City
Very Low
1
2
3
4
5
Very High
Superbly Central
Very Low
1
2
3
4
5
Very High
Unforgettably Cayce
Very Low
1
2
3
4
5
Very High
Are there other taglines/words you think should be considered?
Your answer
Brand Essence and Attributes
Please select the word that you think most accurately describes Cayce’s strengths.
Sustainability
Recreation
Accessibility
Historical
Creative/Arts
Quality
Unmatched
Convenient
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