St. Paul Branding Survey
On Tuesday evening, September 19, many parishioners gathered in the St. Peter Room to hear Jason Jourdan of Novella Creative define how a unified brand platform will help St. Paul’s more successfully communicate our parish’s mission. Branding is about our message, our testimony, our role in serving and reflecting God’s love while evangelizing. Our church’s brand is about the entire experience one has at St. Paul’s. Simply stated, our brand is how our parish community is perceived by others – parishioners and non-parishioners. Your input is invaluable in building our parish’s brand. Would you please take a few minutes to answer the following?
How would you describe our St. Paul community?
place of conversion
How do you think the St. Paul parish should be represented within the community?
What visual imagery does St. Paul (the saint and/or our Church) evoke?
Beacon in Westerville
large and intimidating
safe place/ a second home
quill and sword
stained glass windows
flourishing church/ school
What differentiates the St. Paul community from other parishes?
What should we aspire our parish's brand to include?
place of learning and living out the Gospel
connect, worship, learn, serve
Body of Christ (hands, feet, heart)
dependable, accepting, forgiving
a place where faith meets reason
rich intellectual tradition
a place where there is something for everyone
What are the current perceptions and attitudes (both positive and negative) surrounding our St. Paul community? (e.g. church/ school/ PSR/ ministries)
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