mediafuturesPULSE 2024

Thank you so much for taking part in the mediafutures project, now in its 16th year.

mediafuturesPULSE is a topline tracker survey that captures the shorter-term trends in the media business.  Your views are vital to creating an accurate picture of what is actually happening.

The top-level results will be published in InPublishing, but as a participant, you will also be sent a more detailed analysis of the data free of charge.

All responses are completely confidential and unattributable. We adhere to the Market Research Society (MRS) Code of Conduct. This means that you are guaranteed anonymity and that none of your data will ever be shared with third party organisations.

If you have any queries, then please contact us at info@wessenden.com.

Thank you for your support.

Jim Bilton
Wessenden Marketing

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GENERAL COMPANY OVERVIEW
Which of the following best describe your core area of business? You may be involved in a range of activities, but which one lies at the centre of what you do? Please select one of the following:
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GENERAL COMPANY OVERVIEW
Are you completing this survey for.....
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GENERAL COMPANY OVERVIEW
What is the name of your company / division?  We would find this helpful in ensuring that we have a balanced and representative sample.  You will not be identified in any of the research outputs.
GENERAL COMPANY OVERVIEW
In which currency are you reporting your financial data?
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COMPANY HEADCOUNT: Now
How many staff (Full Time Equivalents) do you currently employ?
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COMPANY HEADCOUNT: In a year's time
Over the next 12 months, how do you see your total staff numbers changing?
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COMPANY HEADCOUNT BACKGROUND
Feel free to add any comments about your staff & headcount issues
TURNOVER: Now
What is your annual turnover currently?  Please state in thousands.
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TURNOVER TREND: Now
Looking at your turnover trend at the moment, what is the year-on-year percentage change running at currently?
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TURNOVER TREND: In a year's time
Now, looking forward 12 months, how do you see your annual turnover changing then?
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TURNOVER PROFILE: Brands versus Users
What percentage of your total annual revenue comes from BRAND OWNERS / SPONSORS (e.g. advertising / sponsorship / content marketing / etc.) as opposed to USERS / READERS (subscriptions & memberships / event visitors / e-commerce buyers / etc.).
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TURNOVER PROFILE: Digital versus Physical
What percentage of your total annual revenue comes from DIGITAL PRODUCTS & SERVICES as opposed to PHYSICAL (e.g. print, face-to-face events, etc) 
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BUOYANT REVENUE STREAMS
Which revenue streams are growing in importance for you currently?
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DECLINING REVENUE STREAMS
Which revenue streams are declining in importance for you currently?
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PROFITABILITY: now
Approximately, what is your current level of profitability (EBITDA as a % of turnover)?
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PROFITABILITY TREND: in a year's time
Looking forward 12 months, what do you expect your level of profitability to be?
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PROFITABILITY BACKGROUND
Feel free to add any comments about your level of profitability and what is impacting on it.
INVESTING VERSUS COST-CUTTING: now
Looking very broadly at the current balance between INVESTING in the company  (spending on marketing, research, tech stacks, journalism & content creation, staff headcount, staff training, etc.) as opposed to TAKING OUT COST, what is your overall sense of where you are at the moment?
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INVESTING VERSUS COST-CUTTING IN THE FUTURE
Do you see this balance changing over the next 12 months?
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INVESTING VERSUS COST-CUTTING BACKGROUND
Feel free to add any comments.
CONFIDENCE IN THE IMMEDIATE FUTURE
How confident do you feel about the financial success of your own company / division over the next two years, out to 2026? (1 = Not at all confident through to 10 = Very confident)
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Not at all confident
Very confident
CONFIDENCE IN THE IMMEDIATE FUTURE
How does your current level of confidence about the future compare to how you felt a year ago?
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CONFIDENCE IN THE IMMEDIATE FUTURE
Feel free to add any comments about your confidence levels.
OPPORTUNITIES
What are the biggest OPPORTUNITIES to grow your business?
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CHALLENGES & BARRIERS
What are the biggest CHALLENGES & BARRIERS to growing your business?
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IMMEDIATE PRIORITIES
With so many things to do, have you got a clear and detailed action plan in place for the immediate future?
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WHICH COMPANIES ARE LEADING THE INDUSTRY AT THE MOMENT?  Stepping back from your own operation, which COMPANIES would you pick out as really setting the pace in the media business currently, either in your own sector or outside it?
WHO IS SHAPING THE MEDIA BUSINESS AT THE MOMENT?
Looking at the broader media industry, which INDIVIDUAL is currently having the biggest impact on its shape (for good or ill). In last year's poll, the winners were Elon Musk, Sam Altman and Rupert Murdoch. Or it could be a leader (Putin and Zelensky were high profile in 2023), a politician (e.g. Lucy Frazer), an influencer, or a high profile media executive. Be as left-field as you want!
WHO IS SHAPING THE MEDIA BUSINESS AT THE MOMENT?
Now, please tell us WHY you nominated this person?  Be as bold and blunt as you want.....
AND FINALLY.......ABOUT YOU
Please complete these details, again in confidence.  We need them to send you the Results Report.  They also help us to manage the overall research structure and ensure that the sample remains balanced and representative.   First, YOUR NAME......
Now,  your JOB TITLE.....
The name of your  COMPANY or DIVISION
And finally, your EMAIL ADDRESS....

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