Trends in visual content: How marketers use visuals in their content strategy
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We're looking to learn more from marketers like you about how visual content fits into your overall marketing strategy. Respond below and stay tuned over on lemonly.com for the full report coming soon.
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Tell us a little bit about yourself.
Job title: *
Company size: *
Industry: *
Years of experience: *
City: *
Is your company primarily B2B or B2C? *
Now let's talk about how visual content fits into your marketing strategy.
Rank the following components of your overall marketing strategy in order of importance: *
1 being the most important, 6 being the least important.
1
2
3
4
5
6
Creative
Message
Targeting
Channel(s)
Brand recognition
Data/analytics
Do you find that your content is effective in achieving your marketing goals? *
To what extent do you agree with the following statements?
I would like to be using more visual content in our marketing strategy. *
Strongly disagree
Strongly agree
Visual content helps our audience understand information more effectively than content without visuals. *
Strongly disagree
Strongly agree
Visual content helps our audience retain information better than content without visuals. *
Strongly disagree
Strongly agree
Visual content showcases our brand better than content without visuals. *
Strongly disagree
Strongly agree
Visual content drives customer actions more effectively than content without visuals. *
Strongly disagree
Strongly agree
Visual content is more effective for storytelling than content without visuals. *
Strongly disagree
Strongly agree
What type(s) of visual content have been most successful for your brand? *
Select up to three.
Required
Which of the following does your marketing/communications team have access to? *
Select all that apply.
Required
What are your most significant barriers to making more visual content? *
Select all that apply.
Required
Considering your team's resources and barriers, how easy is it to produce new visual content? *
Which of the following purposes is most important to you when including visuals as part of your marketing strategy? *
Rank 1–3 in order of impact, 1 being most impactful.
1
2
3
To increase understanding (explain a process, share data, break down something complicated)
To evoke an emotional response (persuade, inspire, or connect with your audience)
To build brand affinity (showcase your personality, share your culture, differentiate from competitors)
Now let's look ahead to the future.
What types of visual content would you like to use more of in the next year? *
Select all that apply.
Required
What visual content trends are you excited about within your industry? *
Select up to three.
Required
Thinking of your future marketing spend, how do you see your investment in visual content changing? *
Is there a piece of visual content you’re absolutely loving right now? Drop us the link!
We’re giving away a $100 Visa gift card to one lucky survey participant. Drop your email to be entered to win!
We’ll also send the findings from this survey later this year. Stay tuned!
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