What are the motivations behind consumption of luxury brands?
I bought luxury ____________________ of a luxury brand.
Required
Please specify the Brand/Brands of which you have bought luxury items of.(max 5)
Your answer
I try to keep my life simple, as far as possessions are concerned.
Strongly Disagree
Strongly Agree
I like a lot of luxury in my life.
Strongly Disagree
Strongly Agree
I admire people who own expensive cars, homes, and clothes.
Strongly Disagree
Strongly Agree
I do not place much emphasis on the amount of material objects people own as a sign of success.
Strongly Disagree
Strongly Agree
My life could be better if I owned certain things I do not have.
Strongly Disagree
Strongly Agree
It some times bothers me quite a bit that I cannot afford to buy all the things I like.
Strongly Disagree
Strongly Agree
Having an eye for products that are interesting and unusual assists me in establishing a distinctive image.
Strongly Disagree
Strongly Agree
I'm often on the lookout for new products or brands that will add to my personal uniqueness.
Strongly Disagree
Strongly Agree
When dressing, I have sometimes dared to be different in ways that others are likely to disapprove.
Strongly Disagree
Strongly Agree
I have often violated the understood rules of my social group regarding what to buy or own.
Strongly Disagree
Strongly Agree
I often try to avoid products or brands that I know are bought by the general population.
Strongly Disagree
Strongly Agree
The more commonplace a product or brand is among the general population, the less interested I am in buying it.
Strongly Disagree
Strongly Agree
Once I know what the situation calls for, it's easy for me to regulate my actions accordingly.
Strongly Disagree
Strongly Agree
When I feel the image I am portraying isn't working, I can readily change it to something that does.
Strongly Disagree
Strongly Agree
I have the ability to control the way I come across to people, depending on the impression I wish to give them.
Strongly Disagree
Strongly Agree
In social situations, I have the ability to alter my behavior if I feel the need to do so.
Strongly Disagree
Strongly Agree
I can usually tell when I've said something inappropriate by reading it in the listener's eyes.
Strongly Disagree
Strongly Agree
I am often able to read people's true emotions correctly through their eyes.
Strongly Disagree
Strongly Agree
The way I look is extremely important to me.
Strongly Disagree
Strongly Agree
I am very concerned about my appearance.
Strongly Disagree
Strongly Agree
Would feel very embarrassed if I was around people and did not look my best.
Strongly Disagree
Strongly Agree
Looking my best is worth the effort.
Strongly Disagree
Strongly Agree
It is important that I look always good.
Strongly Disagree
Strongly Agree
Luxury brands reflects the kind of person I see myself to be.
Strongly Disagree
Strongly Agree
Luxury brands helps me communicate my self-identity.
Strongly Disagree
Strongly Agree
Luxury brands help me to express myself.
Strongly Disagree
Strongly Agree
Luxury brands are symbol of social status.
Strongly Disagree
Strongly Agree
luxury brands helps me fit into important social situations.
Strongly Disagree
Strongly Agree
I like to be seen wearing luxury brands.
Strongly Disagree
Strongly Agree
Luxury fashion brands are the one that I would enjoy.
Strongly Disagree
Strongly Agree
Luxury fashion brands would make me want to use it.
Strongly Disagree
Strongly Agree
Luxury fashion brands are one that I would feel relaxed about using.
Strongly Disagree
Strongly Agree
Luxury fashion makes me feel good.
Strongly Disagree
Strongly Agree
Luxury fashion brands give me pleasure.
Strongly Disagree
Strongly Agree
My intention to purchase luxury brands would be high.
Strongly Disagree
Strongly Agree
The probability that I will purchase luxury brands would be high.
Strongly Disagree
Strongly Agree
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