Brand on Us™ 2019 Application Form
Instructions: Please submit only the requested information.

PLEASE NOTE: You will be asked to upload the following documents before submitting this form. Please gather these documents before applying. You may submit only one form.
• A list of your board members, including name, position on board, profession or affiliation, and county of residence
• Copies of the most recent IRS Form 990 filing (including Schedule A) for the past two years
• Copies of the applicant’s Annual Report (if any)
• A letter of commitment signed by all board members

About the Program
One deserving local not-for-profit will be chosen each year to receive—at the discretion of idgroup—either a full Brand Transformation, a Visual Identity Reboot, or a High Impact Campaign.

Brand Transformation (7-month commitment)
• Research & Analysis
• Stakeholder Dialogue Sessions (for leadership and/or organization members)
• Brand Platform and Brand Narrative
• Brand Strategy
• Name Development (only if applicable)
• Logo Development
• Letterhead, Envelope & Business Card Design
• Brochure
• Branding-Focused Television Spot
• Branding-Focused Radio Spot
• Branding-Focused Print Campaign
• Branding-Focused Outdoor Campaign
• Branding-Focused Online Campaign
• Website
• Social Media Assets

Visual Identity Reboot (3-4 month commitment)
• Small Stakeholder Dialogue Session
• Logo Development
• Letterhead, Envelope & Business Card Design
• Standard Organizational Brochure
• Website Redesign or Reskin
• Brand Standards

High Impact Campaign (Awareness or Fundraising or Call to Action) (3-4 month commitment)
• Small Stakeholder Dialogue Session
• Campaign Concepts
• Landing Page
• Print Collateral
• Production of concepts for media placement for print, tv, radio, outdoor, online (contingent on donated media)

Qualifying:
Serves Pensacola Bay Area
Under 20 employees
Small or no marketing/advertising budget
Overhead under 30% of total budget
Full support and endorsement of majority board of directors
Contingency budget of $2,500 for miscellaneous direct costs

Timeline
October 1-Call for Entries
October 25-Entry Deadline
November 1-Public Selection Opens
November 21-Public Selection Closes
Week of December 2-Finalist 1st Cut (if we have more than 10 entries)
Week of January 21-Presentations
Week of January 28-Finalist Announced
Week of February 4-Finalist Telephone Interviews with Staff/Volunteers
Week of February 18-Finalist Meeting with the Organization's Board
Week of February 25-Announcement
March 4- Engagement Begins
September 30- Engagement Complete

You may also submit this application via certified mail (must be postmarked by OCTOBER 25, 2018) or hand deliver no later than OCTOBER 25, 2018 to: idgroup, 300 East Intendencia Street Pensacola, Florida 32502. Please submit only one application.

Please select the area in which you feel your organization would benefit the most. *
Required
If you selected General Awareness or Impact Campaign, is your campaign tied to a specific event (fundraising event) or occasion (anniversary)? If so, please list the event/occasion and dates.
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