ALA x West Elm Online Vendor Application
Take part in a beautiful pop up marketplace, co-promoted through West Elm, with curated placement within one of their existing retail venues.

These table spaces are HIGHLY CURATED and themed to attract a specific shopping demographic (Valentine's Day, Mother's Day, Back to School, Bridal, Holiday, etc.)

These events are free to the public, indoors, and draw an enthusiastic, sophisticated shopper. They're are great for- brand exposure, marketing, and some cash and carry sales.

Event Dates Available:

– Bridal Pop Up / Sept 16 / West Elm Santa Monica
Updated bridal themed event
Available to: alcohol, favor options (like jams, pickles, etc). skincare, caterers, floral, spa, jewelry, stationary, calligraphy, home goods

–Harvest + Holiday Pop Up / Nov 18
Holiday Table essentials
Available to: Alcohol, home goods, cocktail essentials, prepackaged food

–Holiday / Dec 2
Holiday Shopping Pop Up
Available to: giftables, prepackaged food, floral, stationary, home goods, jewelry, and more

Load in and Load out will occur the day of the event, before and after the event hours.

Please pay careful attention as our application procedures have changed.


Step One: Please fill out this online application.

Step Two: After filling this online application out, you'll receive an email informing you if you have been approved, waitlisted, or declined.

Step Three: After approval or waitlisting, you will be emailed a copy of the Exhibitor Agreement to sign and return. Please return this to the Event Team within one week of your Online Application submission. Failure to do so in a timely fashion will result in the forfeiture of your space.

Online Applications, Exhibitor Agreements, and payments in full are due 30 days prior to an event date. Vendors will not be allowed to load in if any payment is outstanding.

Application fees and booth fees must be paid by check, cashier's check or money order. Payments can NOT be made using a credit card.

$30 Non-Refundable Application Fee, and Exhibit Space Fees can be mailed to:

Angeleno Inc
177 E Colorado Blvd
Suite 200
Pasadena, CA 91105

Checks should be made payable to Angeleno, Inc. (Please do not send by certified mail with signature required.)

Samples may also be sent to this address for consideration and/or social media purposes.

If you have any questions regarding your application, please contact Artisanal LA Vendor Services at --

Note: Our events are open to vendors from all over the US provided the company is independent, the product is made in the USA and the product is made by hand or in limited production.
Larger companies, those that mass produce, source or supply from outside of the US, or manufacture outside of the US may apply for sponsor roles but not maker booths or table spaces.

These events are open to makers who have exhibited with us at a previous event. New makers may be asked to participate in a general Artisanal LA Market or Show before being considered for a pop-up event. They are showcases for our top, returning exhibitors only.

Email address
Business Name
(Please write this EXACTLY as you would like it to appear in any promotional materials or signage.)
Your answer
(It's okay if you don't have one! Feel free to list your instagram or another page if needed.)
Your answer
Contact Name
Your answer
Contact Email
Your answer
Contact Phone
Your answer
Business Mailing Address
Your answer
Which dates are you requesting?
Note: This is a HIGHLY curated market. All makers must be approved by both Artisanal LA and West Elm and may be subject to certain leasing restrictions. Makers are provided with a table space only. Tables spaces will vary in size and location throughout the store with each table being a unique, pre-existing fixture within the store.
Please tell us about your product/business.
*A maximum of 25 words exactly as you'd like it to appear online and/or in print. Descriptions in excess of 25 words may be omitted or edited.
Your answer
Business Facebook URL
Your answer
Business Twitter
Your answer
Business Instagram
Your answer
Business Pinterest
Your answer
How long have you been in business?
Your answer
Which of the following categories would you place your business:
Only products made in the USA will be accepted. Sponsors may fall outside of these categories.
Where is your product produced?
Your answer
Which category would you like to be listed under?
*Check up to two categories. Note: This is how you will be listed in our guide.
Do you have any notable awards, press, or accolades you would like us to know about?
Your answer
Have you been an Artisanal LA vendor in the past?
If "Yes," which event(s) did you participate in?
Would you be interested in leading a hands-on workshop or DIY?
Please keep in mind the limited space onsite at The Grove.
If "Yes," please describe.
Your answer
Do you require an electrical outlet?
Note: Electrical access is very limited and available only to those whose products require it (like lamps or ice cream).
If "Yes," for what use?
Your answer
Do you have any other special needs you would like us to know about?
Your answer
I understand this does not constitute a completed Exhibitor Agreement and that the Exhibitor Agreement must be submitted separately for consideration.
Exhibitor Agreements will be emailed to approved applicants.
I understand that complete applications are due within 1 week of applicant approval.
For example, a complete application for two of the dates listed above will require the submission of this form, a signed Exhibitor Agreement, a check for the $30 application fee, and two more checks (one for each of the pop-ups you wish to apply for).
I understand that there is a strict cancelation policy for this event. Cancelations will result in forfeiture of the full contracted booth fee, and may jeopardize my ability to participate in future Artisanal LA Events.
I (the undersigned) agree and accept these terms.
Full Name & Date
Your answer
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