Step 2:Â Step-by-Step: Clarify Your Brand with One Simple Sentence
Let’s craft a one-sentence statement that tells the world exactly who you help, how you help them, and why it matters. Follow the steps below — we’ll put it all together at the end!
Question 1
Who do you help? (Short answer)
Example: “Black women physicians,” “first-gen med students,” “busy working moms,” etc.
Example: “I help women doctors of color overcome visibility blocks by building authentic personal brands so they can lead, speak, and scale their impact.”