Product - Market - Fit Long Checklists
Over the next 10 minutes, we'll explore how well your product meets the demands of your market and stands out from the competition. This assessment will help you gauge customer engagement and market acceptance.
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1. Have you accurately identified a target customer demographic?
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2. Do you have evidence that customers prefer your product over competitors’?
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3. Have sales figures increased without proportional increases in marketing spend?
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4. Are you experiencing organic growth in your user base month-over-month?
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5. Have you received unprompted positive reviews or press coverage?
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6. Are the engagement rates with your product (time spent, frequency of use) high?
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7. Would a high percentage of users be very disappointed without your product?
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8. Is your net promoter score (NPS) above industry standard?
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9. Are customer acquisition costs declining while lifetime value is increasing?
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10. Do you have a significant portion of repeat customers?
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11. Have you established predictable and repeatable sales processes?
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12. Is there a consistent upward trend in user acquisition?
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13. Can customers use your product without needing constant support?
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14. Is your churn rate sustainable for long-term growth?
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15. Does your product outperform competitors in benchmark tests?
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16. Have you retained your first customers?
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17. Are customers referring new users to your product autonomously?
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18. Have you developed a product roadmap responsive to user feedback?
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19. Are users willing to pay for new features or upgrades?
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20. Have you validated the primary use case of your product across different segments?
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21. Are you meeting or exceeding your sales forecasts?
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22. Have you collected a substantial amount of qualitative feedback?
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23. Is your product considered essential by your customers?
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24. Are industry influencers or thought leaders advocating for your product?
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25. Have you formed strategic partnerships based on your product’s market fit?
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26. Is your product seeing expansion within existing accounts (upselling, cross-selling)?
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27. Have you conducted successful pilot programs or case studies?
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28. Is your sales cycle becoming shorter as your product gains recognition?
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29. Are you experiencing increased inbound interest from potential customers or investors?
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30. Have you tested key product features with your target users?
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