Official Marketo Sample Questions: June 2018 (2/3)
01. A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field.Which form functionality should be used?
1 point
02. A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form.What should the marketer do?
1 point
03. A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fill-outs today and who also visited the company's pricing page.Which rule logic should be used when setting up the Smart List?
1 point
04. A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?
1 point
05. Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?
1 point
06. Which features differentiate Marketo from an email service provider (ESP)?
1 point
07. A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?
1 point
08. Which type of program should be used to present multiple pieces of content over time in a systematic way?
1 point
09. The following token is added to a subject line in an email:{{company.CompanyName:default=Your Company}}.What is the purpose of the token's default value Your Company?
1 point
10. At a minimum, which two company stakeholders should be included in the process when creating a scoring plan?
1 point
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