Trust in Health Advice on Social Media

I’m running a short survey for an undergraduate statistics project on how credible people find health advice on social media. The study compares healthcare workers vs. non-healthcare workers to see if average credibility ratings differ (independent-samples t-test).

  • Eligibility: Adults 18+, any country

  • Length: ~3–5 minutes

  • Format: Multiple-choice & Likert scale 

  • Confidentiality: No identifying information is collected. Please do not include names, exact locations, or other unnecessary identifiers. (Identifying questions are just to ensure the 18+ guidelines are being followed, and the country you are from is to account for varying healthcare practices), highest level of education is to see if there are any trends based on education type.

  • Use of data: Results may be presented in an undergraduate statistics course.

  • Note: Even if you rarely or never use social media for health advice, your response is still valuable and welcome.

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Do you currently work in healthcare (direct patient care, support, or administration)? *
I trust health tips from creators who regularly post health content.  

 (1 = Strongly Disagree → 5 = Strongly Agree)  
 *
Health advice I see on social media is generally reliable

 (1 = Strongly Disagree → 5 = Strongly Agree)  
 *
I would recommend health advice I found on social media to a friend  

 (1 = Strongly Disagree → 5 = Strongly Agree)  
 *
When we say ‘health advice on social media,’ we mean anything from a doctor posting nutrition tips, to influencers recommending supplements, to viral videos about wellness trends. Please consider both accurate and inaccurate examples you may have seen.   *
Required
What Social Media Platforms do you primarily see this type of content? 

Please select all that are applicable

TikTok, Instagram, YouTube, Reddit, Facebook, X, Other
 *
Required
How old are you?
What Country are you from?
What is your highest level of education? *
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