This award honors an individual or group who has effectively used social media, digital content, or other online platforms to inspire, educate, and engage the public in outdoor activities and conservation efforts in Illinois.

Qualifications:

The influencer must have a substantial and engaged following on social media or digital platforms, with content that consistently promotes Illinois’ natural resources, outdoor activities, and conservation efforts.
The content should be original, creative, and demonstrate a deep commitment to environmental stewardship, outdoor education, or promoting Illinois' outdoor heritage.
The influencer’s work should have led to measurable positive outcomes, such as increased public participation in outdoor activities, greater awareness of conservation issues, or tangible support for preservation efforts.
Preference will be given to those who have collaborated with conservation organizations, participated in advocacy or educational campaigns, or inspired their audience to take actionable steps in support of Illinois' natural environment.
The influencer must maintain a positive public image and demonstrate ethical practices in their content creation and engagement with their audience.