CMM495: Senior Seminar Survey
This brief survey collects behavioral and attitudinal information for the purpose of a research project for CMM495: Senior Seminar at Spring Hill College. It should take about 5-10 minutes to complete. By providing written responses, you acknowledge that you are age 19 or older, and that you are giving voluntary consent for your answers to be included in the data analysis. Note that you are free to stop filling the questionnaire at any time. If you choose to fill it out and submit it, you will not be linked to your responses in any way and the information obtained from you will remain anonymous.
I strongly identify myself with certain groups based on my age, ethnicity, race, gender, religion, sexual orientation or ability/ disability. *
Strongly disagree
Strongly agree
I am aware of at least one current social or political issue in the society I live in. *
Strongly disagree
Strongly agree
I feel that certain social or political issues affect my life in some way. *
Strongly disagree
Strongly agree
Certain social or political issues affect the lives of a group that I identify with. *
Strongly disagree
Strongly agree
I have a preference for certain brands' products or services. *
Strongly disagree
Strongly agree
I consider myself loyal to certain brands. *
Strongly disagree
Strongly agree
As a whole, a brand or company should act as a responsible member of society. *
Strongly disagree
Strongly agree
Advertising is a good way for a brand to bring awareness to a social or political cause. *
Strongly disagree
Strongly agree
I like to see a brand supporting a social or political cause in advertising, social media, or on their website. *
Strongly disagree
Strongly agree
Even if a brand puts out a message that does not align with my views, I will still respect that brand. *
Strongly disagree
Strongly agree
I appreciate brands that openly support social or political causes when they align with my views. *
Strongly disagree
Strongly agree
I would purchase products or services from a brand whose social or political messages DO align with my views, even if I have rarely or never purchased from that brand in the past. *
Strongly disagree
Strongly agree
I would verbally express satisfaction with a brand whose social or political messages align with my views, whether I express it online or in personal conversations. *
Strongly disagree
Strongly agree
I appreciate brands that openly support social or political causes even if they do NOT align with my views. *
Strongly disagree
Strongly agree
I would continue to purchase products or services from a brand whose social or political messages oppose or do NOT align with my views, even if I have purchased from that brand in the past. *
Strongly disagree
Strongly agree
I would verbally express dissatisfaction with a brand whose social or political messages oppose or do not align with my views, whether I express it online or in personal conversations. *
Strongly disagree
Strongly agree
What would make you stop purchasing from a brand you had once been loyal to?
Your answer
What are some current social, political or environmental issues that you feel strongly about?
Your answer
How do you feel when a brand shows support for a social or political view that aligns with your own views?
Your answer
How do you feel when a brand shows support for social or political views that oppose or do not align with your views?
Your answer
Age: *
Gender: *
Education level: *
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