Sacramento Hmong New Year 2026 — New Vendor Waitlist

Set up shop in front of 40,000+ engaged attendees over our three-day festival at Cal Expo. 

The Sacramento Hmong New Year marketplace is one of the largest cultural commerce events in Northern California — a destination for tens of thousands of attendees who come to shop, eat, and discover. 

Each year, more than 200 vendors set up booths spanning food, retail, art, cultural goods, and professional services. 

Whether you're a Hmong-owned business reaching your community, a local restaurant testing a new menu, or a brand activating in a multicultural market, the SHNY marketplace puts your product in front of a deeply engaged audience.

New vendor applications open September 16, 2026 — the day after the returning-vendor deadline on a first-come first-serve basis.

Join the waitlist below and we'll notify you the moment applications open so you can secure your booth early. Premium locations and food vendor slots fill quickly, so getting on the list now puts you first in line.

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Business Name *
Business Address *
Business Number *
Owner Name *
Phone Number *
Email *
What size booth are you interested in? (Please view the vendors page on our website www.sacramentohmongnewyear.com for size options.) *
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