Carrot Fest Roots Campaign
Carrot Fest is rooted in supporting local businesses. The event started as a merchant-based community and has since grown to have an extensive market.
Due to the COVID-19 pandemic, and event restrictions, this year in lieu of a vendor market, Carrot Fest will be focusing on supporting local restaurants and shops through a shop local campaign.
We will be using the phone app GooseChase for the campaign. Participants will be required to download the app, complete missions, earns points and will be entered in a draw to win prizes. GooseChase allows us to engage with residents in way that is fun and safe through a socially distanced scavenger hunt. There are 3 types of missions that can be completed within the app:
1. Text submission (this can be used to collect information, get feedback, or answer trivia)
2. GPS location (requires your phone to check-in a specific location)
3. Picture/video submissions (submit a photo or video of a completed task as evidence)
The app is extremely customizable and very user friendly!
In order for the shop local campaign to be successful we are looking to collaborate with local BWG businesses to offer Carrot Fest related promotions, deals and coupons that can be used in the GooseChase. An example of a “mission” could be a Carrot related item on the menu where residents are required to order that item, take a photo and submit it to complete the mission. Or it could be a sale with 10% off and checking in to your location with their phone’s GPS.
Carrot Fest will take place on Friday, August 20 & Saturday, August 21. We would like to run the campaign/promotions from Monday, August 16-Monday, August 23. There is no cost to participate.
Requirements for consideration:
1. Are a business located in Bradford West Gwillimbury.
2. Can offer at least one Carrot Fest promotion, discount, specialty item or sale during the selected time frame.
3. Are available to meet with BWG event staff to generate content (pictures/videos).
*Submissions will be reviewed based on these criteria. Only vendors that meet these requirements will be considered. Due to limited space, only those that have been selected will be contacted to participate in the GooseChase.*
If you are interested in participating in the campaign/GooseChase please complete this form by Monday, July 5.
If you have questions regarding the campaign or would like to discuss the opportunity further please contact Tasha Bain - Leisure Events & Marketing Programmer at
905-775-2162 ext. 5103
Business mailing address
Business social media handles
Main contact information (name, email, phone #)
In as much detail as possible, please provide an explanation of the Carrot Fest promotion, discount, specialty item or sale that you would have available from August 16-23
How many "missions" would you be willing to provide for the app (minimum 1, maximum 5)
Are you available to meet with Events staff between July 6-20 to generate content (photos/videos, etc.)
Have you previously attended Carrot Fest as a vendor?
Comments or questions
Please note the Notice of Collection of Personal Information under the MFIPPA Section 29(2). The personal information collected on this form is collected under the authority of Municipal Act, 2001. The information will be used for the purposes of the Carrot Fest Vendor Application Form. Questions with respect to this collection should be addressed to Manager of Recreation, of the Town of Bradford West Gwillimbury’s Leisure Services, 125 Simcoe Road, P.O. Box 251, Bradford, ON L3Z 2A8, Telephone 905-775-2162, Fax 905-775-6873.
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