Author Success System Scorecard
Step 1: Select a profitable niche
You just want to write.
You try to get a sense of what sells before you start writing.
You carefully select a category which is large enough for you to be profitable and niched down enough for you to dominate it.
Step 2: Study best-selling titles
You quickly browse through the category you're interested in writing.
You look at the Amazon pages of the titles you aspire to compete with.
You buy and read multiple best-selling books in the category you want to dominate. You carefully study the reviews and use them to find a unique angle for your book.
Step 3: Write a book readers will want to read
You just write what you want to share with the world.
Based on your intuition you try to write something that people would enjoy.
Based on your research in step 1 and step 2 you write exactly what you know readers will want to read.
Step 4: Optimize for online sales
You leave the "keyword" box in your KDP dashboard blank.
You quickly think of a few keywords that sound good to you and then hit publish.
You carefully research the best keywords and strategically place them in your title, subtitle and description. You add a link to your landing page, you ask for a review inside your book.
Step 5: Prepare launch
Prepare what? You hit publish as soon as the book is ready.
You let your Facebook friends know your book is coming out soon.
You build a launch team (email list) three times larger than the number of reviews you want during launch week. You prepare a proper marketing campaign.
Step 6: Prepare backend
What's a backend?
You strategize to incentivize readers to buy your book and prepare relevant bonuses.
You bring influencers onboard and set them up as affiliates to promote your book.
Step 7: Launch
You hit publish as soon as your book comes back from your editor.
You hit publish and ask your launch team for reviews.
You conduct a structured launch that you planned out months in advance with a launch team and affiliates.
Step 8: Fine-tune your funnel for a sustainable revenue steam
What's a funnel?
You do some ads hoping that sales will keep coming.
You test and tweak your online funnel until you're satisfied, you pursue bulk sales and foreign rights.
What's your name?
What's your email address?
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