A Study on Impulsive Buying Behavior of consumers in Vasco City 
As a part of my research study, I'm conducting a survey on "Impulsive Buying Behavior of consumers in Vasco City". Please do co-operate with me in this survey by giving your response. I promise that your responses will be kept confidential and will be used only for the study purpose.
Name of the Respondent *
Age Group 
 *
Gender *
Annual Aggregate Income *
Educational qualification *
Occupation *

How likely do you visit retail or supermarket outlets?

 *
Which are the places where you generally do your shopping?
 *
Required
Which of the following product categories do you buy most impulsively?
 *
Required

What makes you do impulsive buying?

 *
Required
Does it give a sense of excitement when you make an impulsive purchase?
 *

Do you regret later on after making an impulsive purchase?

 *
Ambience (Light and Music)
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
The store is well decorated-lit
The store is correctly-lit (Neither too bright nor dull)
Lighting and music in the store is pleasant
Employees Interaction Experience
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
The store had knowledgeable employees
The store had friendly employees
The store had helpful employees
Layout
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
It was easy to move about in the store
It was easy to locate products/ merchandise in the store
The store had attractive displays
Positive Affect 
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Do you feel excited to go on shopping trips
Do you feel enthusiastic while shopping
Do you feel happy during the shopping trips
Negative Affect 
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Do you feel bored to on the shopping trips
Do you feel lethargic while shopping
Do you feel upset during thie shopping trips
Urge 
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Do you experienced many sudden urges to buy unplanned items
Do you was tempted to buy many items that were not on my list
Do you experienced any sudden unplanned items buying in emulation
Impulse Buying Tendency 
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Do you avoid buying things that are not on your shopping list
When you go shopping, you buy things that you had not intended Buying
Are you a person who makes unplanned purchases
When you see something that really interests you, do you buy it Without considering the consequences
It is fun to buy spontaneously
Shopping Enjoyment Tendency
 *
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Shopping is one of the favorite activities
you find shopping an enjoyable experience
Shopping in stores consumes lot of time
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